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Marketing Specialist – Klaviyo Design and Automation
VA4UKlaviyo Design & Automation Specialist developing email marketing strategies for Australian clients. Focusing on AI-driven content creation and marketing automation solutions.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and optimizing email campaigns using Klaviyo, with a strong focus on customer segmentation, A/B testing, and performance analytics. Proficient in leveraging AI tools like Claude AI for content creation and maintaining best practices in email marketing.
Highest-signal resume keywords
Klaviyo Email MarketingEmail AutomationClaude AI UtilizationCustomer Journey MappingEmail Marketing KPIs
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Campaign DesignAutomated Email FlowsA/B TestingEmail AnalyticsEmail Template DesignSegmentation StrategiesEmail DeliverabilityShopify IntegrationMobile-Responsive DesignEmail Marketing Best Practices
Soft Skills
Excellent Communication SkillsHighly OrganizedDetail-OrientedIndependent Work
Tools & Technologies
KlaviyoClaude AIShopify
Industry Keywords
Email MarketingCustomer EngagementConversion RatesEmail List HygienePromotional Campaigns
About the role
Key responsibilities & impact- Design and build high-converting email campaigns and templates using Klaviyo
- Create, manage, and optimize automated email flows (e.g., Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back)
- Leverage Claude AI to generate and refine email copy, subject lines, CTAs, and other campaign content
- Segment customer lists and personalize campaigns to enhance engagement
- Conduct A/B tests to continually improve campaign performance and conversion rates
- Analyze email analytics and optimize for open rates, click-through rates, and revenue generation
- Ensure all email designs are mobile-responsive and consistent with brand guidelines
- Collaborate with the marketing team to execute promotional campaigns and product launches
- Maintain email list hygiene and follow email marketing best practices
Requirements
What you’ll need- Minimum 2 years of hands-on experience with Klaviyo email marketing and automation
- Demonstrated experience working with Australian (AU) clients
- Proven expertise using Claude AI (or similar AI tools) for marketing content creation
- Strong understanding of customer journey mapping, segmentation strategies, and email automation
- Experience designing engaging and professional email templates in Klaviyo
- Experience with Shopify and Klaviyo integration is highly preferred
- Solid grasp of email marketing KPIs, deliverability, and best practices
- Excellent written and verbal communication skills in English
- Highly organized, detail-oriented, and able to work independently
- Reliable high-speed internet and a dedicated work-from-home setup.
Benefits
Comp & perks- 100% Permanent Work From Home
- Competitive Salary
- Work with Leading Australian Clients
- Career Growth Opportunities
- Supportive & Collaborative Team
- Long-Term, Stable Employment