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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing marketing strategies, with a strong focus on digital marketing campaigns, SEO, SEM, and data analysis to drive performance improvements. Proficient in managing marketing projects and collaborating with cross-functional teams while staying attuned to the Australian market trends.
Highest-signal resume keywords
Digital Marketing Strategy DevelopmentGoogle Ads ExpertiseEmail Marketing Platforms ProficiencySEO and SEM ManagementAustralian Market Understanding
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSEOSEMPPCEmail MarketingContent MarketingData AnalysisLead GenerationB2B MarketingMarketing Automation
Soft Skills
Exceptional Communication SkillsHighly OrganizedProactiveCollaborationAdaptability
Tools & Technologies
Google AnalyticsMailchimpKlaviyoHubSpotCanvaAdobe Creative SuiteSalesforce
Industry Keywords
Australian Market TrendsConsumer BehaviorMarketing CampaignsProject ManagementMarketing Budgets
About the role
Key responsibilities & impact- Develop and implement marketing strategies aligned with organizational goals
- Plan, execute, and optimize digital marketing campaigns across diverse channels
- Lead email marketing, social media, and content marketing initiatives
- Oversee SEO, SEM, PPC, and paid social advertising campaigns
- Analyze and report on campaign performance, using data to inform improvements
- Collaborate with designers, content creators, and key stakeholders
- Manage marketing calendars, budgets, and project timelines
- Stay current with Australian market trends and shifts in consumer behavior
Requirements
What you’ll need- Minimum 5 years of marketing experience, including at least 2 years with Australian clients or businesses
- Strong understanding of the Australian market and consumer landscape
- Hands-on expertise with Google Ads, Meta Ads, Google Analytics, and SEO
- Experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or similar
- Proficiency with Canva or Adobe Creative Suite
- Exceptional written and verbal communication skills in English
- Highly organized, proactive, and able to thrive in a remote work environment
- Experience in B2B marketing (preferred)
- Familiarity with CRM platforms like HubSpot or Salesforce (preferred)
- Background in marketing automation and lead generation campaigns (preferred)
Benefits
Comp & perks- No specific benefits mentioned
