Product Marketing Manager

UVeye

Product Marketing Manager at UVeye, working cross-functionally to drive go-to-market strategies for advanced vehicle inspection technology. Collaborate with sales and marketing teams to enhance product positioning and market presence.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $140,000 per yearWebsite

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Hard Skills

product marketingmarket researchcopywritingcontent creationsales collateral developmentgo-to-market strategypositioningmessagingcustomer insights translationqualitative and quantitative research

Soft Skills

communicationpresentationstorytellingcollaborationproactive self-starterinfluencingproject managementadaptabilitycreativitycustomer engagement

Tools & Technologies

Adobe Creative SuiteSketchsocial media platformsvideo production toolsCRM softwarecontent management systemsanalytics toolswebinar platformsemail marketing softwareproject management tools

Industry Keywords

B2B softwareSaaSautomotive industryvehicle inspection technologiescustomer experience (CX)demand generationsales enablementproduct positioninglaunch strategytarget audience

About the role

Key responsibilities & impact

Develop a deep understanding of our product(s), how they function, and how the solutions deliver value to customers and buying personas
Conduct market research to understand customer needs, market trends, and competitive landscape
Collaborate with business leaders and key stakeholders to successfully launch new products
Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with the target audience
Research, build, and launch customer-driven positioning and messaging for current and future products, features, and integrations
Initiate program briefs that support our lead gen, content, and social media efforts with value propositions and messaging that resonates with our target audience(s)
Own the creation of new marketing materials from start to finish (strategize, create, publish, and measure) including:
Interviewing customers and writing case studies
Building sales enablement materials to supercharge the sales teams
Hosting and presenting product webinars
Creating videos that educate leads about our product and company
Maintaining and updating the product sections on the UVeye website
Develop and execute go-to-market plans, including messaging, positioning, and launch strategies for our products and integrations
Plan and execute product launches, including coordinating with internal teams and external partners
Customer and market research to strengthen our personas, product hypotheses, and sales motions
Key metrics and performance indicators to measure the effectiveness of product marketing initiatives and optimize campaigns for maximum impact

Requirements

What you’ll need

3+ years of product marketing experience within the B2B software or SaaS industry
Experience with writing new whitepapers, collateral, eBooks, datasheets, etc. in support of sales, CX, and demand generations teams
Proven Product Marketing expertise, including positioning, messaging, curating ideal customer profile insights, launch strategy, and execution
Strong copywriting skills with the ability to craft compelling narratives and messaging tailored to different audiences.
Proficiency in developing a wide range of sales collateral and content, including: presentations, datasheets, case studies, landing pages and multimedia assets
Passion for storytelling and strong content creation with the ability to educate and inspire GTM teams
Exceptional communication, presentation, and writing skills, with proven ability to simplify and articulate product and service offerings to diverse audiences
Experience with qualitative and quantitative research methods with highly developed skills in translating customer insights into compelling messages
Proactive self-starter with demonstrated ability to work cross-functionally, influence others, and manage multiple stakeholders and projects in a dynamic environment
Ideally, we’re looking for:
Experience in the automotive industry and familiarity with vehicle inspection technologies
Proficiency in social media content creation and video production
Familiarity with design tools such as Adobe Creative Suite or Sketch.

Benefits

Comp & perks

Competitive Medical, Dental, Vision.
Company 401k Match.
20 PTO days, Company paid holidays.
Career growth as we scale across the US.