Usual

Social Media Manager

• Run the Discord like a pro
• Fast responses, clear announcements, tight atmosphere, zero bullshit. You set the tone. You enforce the rules. You keep the place sharp, safe, and useful.
• Lead and align the moderators
• Tone of voice, escalation, initiatives, culture — you’re the captain of the room.
• Take over both Usual X accounts (main + intern/alt)
• Build complementary strategies. Announce updates. Start conversations. Ping KOLs, protocols, founders, fintechs. Jump into relevant threads. Push the narrative. Shape the industry debate.
• Become the voice of Usual across social media
• Supported by our CMO, who kickstarted a high-quality communication culture — your job is to push it further: narrative, campaigns, education, media presence, thought leadership.
• This role is central. You will speak for the protocol in real time. People will feel the impact of your words instantly.