Audience Growth Manager

USF Health

Audience Growth Manager leading audience acquisition, retention, and engagement strategies for WUSF. Overseeing a team to expand reach and strengthen audience relationships across digital platforms.

Posted 7/31/2026full-timeTampa • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in audience development and digital marketing strategies, with a strong focus on engagement and retention across various digital platforms. Proficient in managing teams and projects while utilizing analytics and CRM tools to drive informed decision-making.

Highest-signal resume keywords

Audience Development ManagementDigital Marketing StrategyProject ManagementContent Management Systems (CMS)Email Marketing Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience Growth InitiativesSEOData AnalysisMarketing AutomationVisual Communication PrinciplesWeb Design PracticesAudience Analytics PlatformsSocial Media ManagementEmail PlatformsFundraising Messaging

Soft Skills

Creative Problem SolvingSelf-MotivatedDependableTeam Player

Tools & Technologies

SalesforceMailchimpMicrosoft 365Google AnalyticsEmail Dashboards

Industry Keywords

Non-ProfitPublic MediaDigital CampaignsAudience SegmentationEmerging Channels

About the role

Key responsibilities & impact

Lead the organization's digital audience growth strategy and oversee a small team of audience and brand specialists responsible for expanding reach, deepening engagement, and strengthening audience relationships across digital platforms.
Develop and execute audience acquisition, retention, and engagement strategies for WUSF’s mission while growing awareness, consumption, and loyalty across websites, newsletters, social media, podcasts, streaming platforms, and emerging channels.
Collaborate closely with newsroom, programming, fundraising and corporate sponsorship, to ensure audience insights drive content, marketing, and engagement decisions.

Requirements

What you’ll need

Bachelor's degree with 5 years of experience in related positions; or a Master's degree in the fields listed above and 2 years of experience OR equivalent combination of education and experience.
Demonstrated experience in managing audience development, digital marketing, growth marketing, media marketing digital campaigns and audience growth initiatives.
Experience supervising or leading staff, interns, contractors, or project teams.
Strong project management abilities, capable of coordinating multiple projects simultaneously.
Experience with content management systems (CMS), and visual communication principles.
Demonstrated experience with email platforms (e.g., Salesforce, Mailchimp, etc.), marketing automation systems, and customer relationship management (CRM) software.
Comfort working with Microsoft 365 tools and analytics platforms (Google Analytics, email dashboards) to inform decisions.
Knowledgeable in web design practices.
Experience with fundraising or donor messaging especially in non-profit, media, or public media space.
Creative problem solver, self-motivated, dependable, and a team player.
Experienced in visual communication concepts and design principles.
Knowledge of audience analytics platforms, CRM systems, email marketing tools, and social media management platforms.
Experience with SEO, audience segmentation, marketing automation, and data analysis.
Familiarity with podcast, streaming, and newsletter growth strategies.

Benefits

Comp & perks

medical, dental and life insurance plans
retirement plan options
employee and dependent tuition programs
generous leave
hundreds of employee perks and discounts