Demand Generation Marketing Manager

Userpilot

Demand Generation Marketing Manager at Userpilot creating and optimizing demand generation campaigns for B2B SaaS. Collaborating with cross-functional teams to drive marketing initiatives and align with sales objectives.

Posted 5/23/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS
Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts
Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns
Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI
Think creatively and strategically, devising unique campaign concepts that cut through the noise and resonate with the target audience and accounts
Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume
Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes

Requirements

What you’ll need

3-5 years of proven track record in B2B SaaS growth (please showcase success stories)
Minimum 2-3 years of direct experience running successful ABM and demand generation campaigns targeting mid-market and enterprise accounts in B2B SaaS
Demonstrated experience managing cross-functional teams and aligning closely with Sales to deliver joint marketing-sales objectives
Exceptional analytical skills with a data-driven approach to measuring campaign success and reporting clear ROI
2+ years of hands-on experience with HubSpot
Creative thinker who excels in generating unique, compelling campaign concepts
Comprehensive familiarity with major paid acquisition channels and digital marketing strategies
Familiarity with Product Management, Product Analytics, and User Engagement & Experience niches and tools will be a significant plus

Benefits

Comp & perks

Competitive salary and growth-based bonus opportunities
Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)
Opportunities to attend international conferences and team off-sites
Generous education budget for professional development and certifications
Hybrid structure: 3 days in office (in our Austin office), 2 remote

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationAccount-Based Marketingcampaign performance analysisdata-driven approachdigital marketing strategiespaid acquisition channelscampaign optimizationlead generationROI measurementcross-functional team management

Soft Skills

creative thinkingstrategic thinkinganalytical skillscommunication skillscollaborationproblem-solvingleadershipadaptabilityinnovationresults-oriented