Content Marketing Manager

Userpilot

Content Marketing Manager at Userpilot crafting high-impact content for diverse customer personas. Collaborating with SEO and creative teams to produce engaging assets that drive user engagement.

Posted 5/23/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Write the highest-impact assets at Userpilot: pillar articles, industry reports, benchmark studies, ebooks, courses, playbooks, and thought leadership essays.
Develop a clear editorial voice and POV that makes Userpilot recognizable across formats and channels.
Turn product and customer insights into original research and proprietary data.
Work alongside the SEO team to turn keyword and topic briefs into high-ranking content.
Produce written assets that fuel paid distribution: landing pages, ad copy variants, and persona-specific narratives.
Repackage long-form work into LinkedIn posts, newsletters, and short videos in collaboration with designers.

Requirements

What you’ll need

3 to 5 years of B2B SaaS content marketing experience, ideally targeting mid-market or enterprise buyers.
Exceptional original writing ability.
A track record of writing content that ranks.
Working knowledge of GEO (Generative Engine Optimization).
Strong editorial judgment.
Comfort with original research: surveys, benchmarks, data partnerships, and interviews.
Collaborative mindset across design, video, growth, and product marketing.

Benefits

Comp & perks

Competitive salary and growth-based bonus opportunities
Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)
Opportunities to attend international conferences and team off-sites
Generous education budget for professional development and certifications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingoriginal writingSEOGenerative Engine Optimizationoriginal researchdata analysiscopywritingcontent repackagingB2B marketingbenchmark studies

Soft Skills

editorial judgmentcollaborationcreativitycommunicationadaptabilitystrategic thinkingattention to detailproblem-solvingtime managementcritical thinking