Media and Social Marketing Manager, Programmatic Strategy Lead

USAA

Media and Social Marketing Manager at USAA creating and executing multi-channel media plans. Collaborating with teams to ensure alignment and optimized performance for marketing strategies.

Posted 7/24/2026full-timeSan Antonio • Arizona, Colorado, Florida, North Carolina, Texas, Virginia • 🇺🇸 United StatesSenior💰 $114,080 - $218,030 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing and implementing multi-channel media strategies that align with business objectives, alongside strong leadership and communication skills to influence stakeholders and manage complex budgets effectively.

Highest-signal resume keywords

Multi-Channel Media Strategy DevelopmentDigital Marketing ExpertiseLeadership in Stakeholder CollaborationAnalytics and Measurement Tools ProficiencyBudget Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingSocial MarketingWebsite MerchandisingSearch MarketingMobile MarketingDigital Campaign ManagementBusiness Intelligence InterpretationMedia Strategy DevelopmentRisk and Compliance ManagementPerformance Optimization

Soft Skills

Effective CommunicationPresentation SkillsMentoringCollaborationInfluencing

Tools & Technologies

Microsoft OfficeWordExcelPowerPointAnalytics Tools

Industry Keywords

MarketingAdvertisingCommunicationsOmni-Channel ExperienceMedia Plans

About the role

Key responsibilities & impact

Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated, ensures media strategies are on brand.
Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.
Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.
Socializes media proposal and recommendations to partners and/or management to include senior executives.
Ensures that all necessary client media plans are implemented correctly and in a timely manner.
Manages highly complex budget plans.
Communicates status with management and internal/external partners as necessary.
Mentors others to ensure that media team is effectively communicating, collaborating and working with agencies and/or internal partners such as analytics.
Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.
Effectively directs agencies to ensure alignment with goals and prioritization.
Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

What you’ll need

Bachelor's degree; OR 4 years of relevant education and/or experience.
8 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
Subject-matter-expert knowledge of digital or social marketing industry and practices.
Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.
Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating and collaborating with key stakeholders.
Effective communication and presentation skills; able to present to all levels of leadership.
Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.

Benefits

Comp & perks

comprehensive medical, dental and vision plans
401(k)
pension
life insurance
parental benefits
adoption assistance
paid time off program with paid holidays plus 16 paid volunteer hours
various wellness programs
career path planning and continuing education