Executive Director, Digital Product Management – Omnichannel New Member Onboarding

USAA

Digital Product Management leader for omnichannel experiences at USAA. Overseeing onboarding strategies and managing relationships with internal and external partners.

Posted 7/20/2026full-timeSan Antonio • Colorado, Florida, North Carolina, Texas • 🇺🇸 United StatesLead💰 $195,230 - $351,410 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Technology and Digital Product Management, with a strong focus on onboarding strategies, performance measurement, and cross-functional collaboration. Proven ability to lead teams, manage stakeholder relationships, and ensure compliance with regulatory standards.

Highest-signal resume keywords

Technology Product ManagementDigital Transformation LeadershipAgile Delivery ExperienceKPI Measurement and ManagementRegulatory Compliance Knowledge

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Strategy DevelopmentOnboarding Experience ManagementPerformance MonitoringCustomer Relationship ManagementRisk Management Framework

Soft Skills

Leadership and People ManagementStrategic ThinkingEffective CommunicationCollaboration and Consensus BuildingInfluencing Leadership

Industry Keywords

GLBATCPAADADigital ProductsCross-Functional Teams

About the role

Key responsibilities & impact

Own and manage the new member onboarding experience across all channels.
Align Company, Association, and LoB objectives to maximize the discovery, delivery, and performance of digital products.
Function as a subject matter expert on measurement, outcomes, and Key Performance Indicators (KPIs).
Lead teams toward onboarding strategy goals.
Create, develop and sustain customer and business relationships with internal and external partners.
Represent the omnichannel onboarding experience in executive meetings and provide thought leadership on performance and emerging trends.
Sustain Business, Technology, and LoB relationships, acting as digital/technology product point of contact for partners/customers.
Implement the vision, strategy, direction, key performance indicators and outcomes of a Digital or Technology product portfolio.
Serve as escalation point on day-to-day activities of the Digital or Technology product management organization.
Collaborate with senior leaders, Digital or Technology product managers, developers, vendors, designers and other stakeholders to ensure successful product strategies and product/feature launches.
Promote continued focus on evolving member needs and demand-based enhancements through member-based research (focus groups, usefulness testing, a/b testing, and other research methodologies) as appropriate.
Monitor agreed upon goals and outcomes for products, services, and transactions across digital channels and platforms.
Manage investments, innovation mix, prioritization, and tradeoff decisions among member experience, performance, and operational support requirements at the project or program level.
Attract, select, and develop top-tier Technology/Digital product management talent to continually maintain and transform USAA’s digital/technology product offerings.
Ensure technology capabilities align to architectural and system standards, promoting a consistent USAA approach to the development and deployment of global platforms and standards.
Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

What you’ll need

Bachelor's degree; OR 4 years of relevant education and/or experience.
10 years of experience as a Technology, Product Management or Digital transformation leader for Association initiatives and platforms, with varying responsibilities from strategy to market to ongoing product improvements.
4 years of direct team lead or leading matrixed or cross-functional, large scaled teams.
Demonstrated ability to think strategically and execute both strategic and tactical association-wide efforts related to the development and management of new products/product enhancements and leverage and influence leadership, and cross-functional teams to develop and execute product strategy.
Solid business acumen combined with strong technical and customer experience foundations.
Outstanding people management abilities, creates and sustains environment to succeed.
Proven leadership and ability to influence at all levels of management.
Advanced facilitation, collaboration and consensus building skills, with extensive experience in presenting to cross-functional teams and Senior/Executive leaders.
Demonstrated ability to effectively communicate, both orally and in writing, to executive leadership, driving accountability and sense of urgency.
Demonstrates and maintains in-depth knowledge of regulatory requirements and supervisory expectations / laws impacting the organization's risk management framework, governance, standards, capabilities and risk strategy across all lines of business.
Experience working with Agile delivery/development organizations.
Knowledge of federal laws, rules, and regulations including, but not limited to, GLBA (Gramm-Leach-Bliley Act), Telephone Consumer Protection Act (TCPA) and Americans with Disabilities Act (ADA).

Benefits

Comp & perks

comprehensive medical, dental and vision plans
401(k)
pension
life insurance
parental benefits
adoption assistance
paid time off program with paid holidays plus 16 paid volunteer hours
various wellness programs
career path planning and continuing education