Senior Brand Marketing – Advocacy Programs

USAA

full-time

Posted on: 9/26/2025

Origin: • 🇺🇸 United States • Arizona, Colorado, Florida, North Carolina

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💰 $103,450 - $197,730 per year

Senior

About the role

Champion go-to-market planning and integrated marketing campaigns focused on military communities
Develop and execute purpose-driven initiatives with emphasis on cause marketing strategies
Cultivate brand awareness, foster deep engagement, and reinforce advocacy efforts across multichannel platforms
Collaborate cross-functionally and solicit stakeholder input to deliver impactful campaigns
Harness market insights and analyze campaign performance; measure and report performance of all marketing campaigns and assess ROI and KPIs
Supply knowledge between Business Partners and Marketing and provide status updates on marketing, sales and service activities
Manage assigned Marketing budget/s
Monitor market trends, research consumer markets and competitors’ activities to support development of marketing strategies
Ensure business risks are identified, measured, monitored, and controlled per risk and compliance policies

Bachelor’s degree OR 4 years of related experience may be substituted in lieu of degree
6 or more years of progressive marketing experience required
Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills and abilities
Extensive experience leading purpose-driven and advocacy marketing campaigns
Significant experience in developing and executing cause marketing programs
Strong understanding of military culture, values, and community dynamics
Proven ability to translate audience insights into compelling marketing strategies
US military experience through military service or a military spouse/domestic partner (listed as "What sets you apart")
USAA does not provide visa sponsorship for this role; candidates who will need immigration support should not apply