Brand Manager

• Champion go-to-market planning and integrated marketing campaigns focused on military communities
• Develop and execute purpose-driven initiatives with emphasis on cause marketing strategies
• Cultivate brand awareness, foster deep engagement, and reinforce advocacy efforts across multichannel platforms
• Collaborate cross-functionally and solicit stakeholder input to deliver impactful campaigns
• Harness market insights and analyze campaign performance; measure and report performance of all marketing campaigns and assess ROI and KPIs
• Supply knowledge between Business Partners and Marketing and provide status updates on marketing, sales and service activities
• Manage assigned Marketing budget/s
• Monitor market trends, research consumer markets and competitors’ activities to support development of marketing strategies
• Ensure business risks are identified, measured, monitored, and controlled per risk and compliance policies

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