VP, Member Marketing
USAA
full-time
Posted on:
Location Type: Office
Location: San Antonio • Texas • United States
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Salary
💰 $224,250 - $403,650 per year
Job Level
About the role
- Responsible for developing and supporting the execution and innovative strategies for member deepening/product growth, engagement, and retention based on data driven insights.
- Responsible for the development of leading-edge research/insights capabilities that create marketing plans to deepen member relationships with USAA.
- This executive will influence digital product management which includes all experience and interaction platforms with the goal of enabling agile expansion/integration into external ecosystems.
- Accountable for managing high-performing teams, utilizing data-driven insights, collaborating cross-functionally, overseeing and optimizing marketing budget allocations, and driving initiatives for enhanced member engagement.
- Drive the development and delivery of a comprehensive member marketing strategy and marketing plan to deepen relationships with Members in partnership with key stakeholders.
- Responsible for being the voice of USAA Members from day one to prospects, advocating for their experience focused on Sales and Marketing engagements.
- Deliver best-in-class personalization capabilities to drive deepening within and across CoSAs.
- Provide thought leadership on the sales, services, and experiences including onboarding, landing pages overall LOB acquisition strategy.
- Utilize data-driven insights to identify opportunities, optimize campaigns, and measure the effectiveness of member marketing initiatives.
- Collaborate cross-functionally with product, acquisition, brand, and member experience teams to ensure a cohesive and integrated approach to member engagement, support marketing objectives, and drive business growth.
Requirements
- Bachelor’s degree; OR 4 years of related experience in addition to the minimum years of experience required may be substituted in lieu of degree.
- 10 years of progressive related experience developing financial services marketing strategies, managing major initiatives, and delivering results within a large, complex organization.
- 8 years of people leadership experience in building, managing and/or developing high-performing teams required.
- Proven track record creating marketing and sales strategies and programs across the entire customer lifecycle, including acquiring new customers and deepening customer relationships to drive the performance of the business.
- Demonstrated experience in working in a multi-product environment and marketing a broad range of financial products.
- Experience collaborating with key resources and stakeholders, influencing decisions, and managing work to achieve strategic goals required.
Benefits
- comprehensive medical, dental and vision plans
- 401(k)
- pension
- life insurance
- parental benefits
- adoption assistance
- paid time off program with paid holidays plus 16 paid volunteer hours
- various wellness programs
- career path planning and continuing education
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data-driven insightsmarketing strategiesmember engagementdigital product managementpersonalization capabilitiescampaign optimizationcustomer lifecycle managementfinancial services marketingmarketing budget allocationmulti-product environment
Soft Skills
collaborationleadershipinfluencing decisionsteam managementcross-functional teamworkadvocacy for customer experiencestrategic thinkingcommunicationproblem-solvinginitiative driving
Certifications
Bachelor's degree