Director, Member Marketing
USAA
full-time
Posted on:
Location Type: Hybrid
Location: San Antonio • Texas • United States
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Salary
💰 $127,310 - $243,340 per year
Job Level
About the role
- develop marketing plans and strategies that promote the brand’s products and services to elevate the brand
- review market research and competitive intelligence projects to identify customer, competitor and industry trends
- compile, analyze, and interpret data for in-market campaigns to make strategic and tactical recommendations
- measure and report performance of all marketing campaigns and assess ROI and KPIs
- lead integrated team in the development of multi-channel creative campaigns to motivate audiences to take action
- monitor market trends and research consumer markets and competitors’ activities to support marketing strategies
- manage assigned marketing budget(s)
- ensure risks associated with business activities are effectively identified, measured, monitored, and controlled
Requirements
- Bachelor’s degree; OR 4 years of related experience may be substituted in lieu of degree
- 8 or more years of progressive related experience required
- 3 or more years of direct team lead or management experience required
- Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills and abilities
Benefits
- comprehensive medical, dental and vision plans
- 401(k)
- pension
- life insurance
- parental benefits
- adoption assistance
- paid time off program with paid holidays plus 16 paid volunteer hours
- various wellness programs
- career path planning and continuing education
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing plansmarket researchdata analysiscampaign performance measurementROI assessmentKPI assessmentmulti-channel campaignsbudget managementrisk management
Soft Skills
leadershipstrategic thinkingtactical recommendationsteam managementcommunication
Certifications
Bachelor's degreerelated experience