
Director – Marketing Attribution & Optimization
USAA
full-time
Posted on:
Location Type: Hybrid
Location: San Antonio • Florida • North Carolina • United States
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Salary
💰 $164,780 - $314,960 per year
Job Level
About the role
- As a strategic partner, leads or collaborates with other analytical leaders in executing the strategic direction of the business using mathematical and statistical techniques and/or innovative/quantitative analytical approaches.
- Develops team reputation as highly skilled experts in the area of decision science support.
- Oversees and coordinates analytical tasks which include the evaluation of the business problem, analytical methodology, validation, documentation and presentation of findings and recommendations.
- Monitors, understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.
- Identifies additional resource needs ranging from IT investments, 3rd party support or additional analysts and provides business rationale and justification for additional needs.
- Understands the business direction, environment and strategies, to set the analytic direction and creates strategy to execute the approach that will influence business and drive change.
- Leads the effort and/or partners with analytics teams to build USAA core analytics capabilities and processes.
- Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
- Assigns and or Serves as a mentor for mathematical skills and statistical techniques and guides teams to use the appropriate approaches, to drive fact-based decision-making.
- Maintains and innovates knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
- Researches and pursues the latest and/or industry leading practices in data and analytics, (Ex: Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data) to advance the overall DSA community knowledge.
- Works with IT/CTO partners to advance new data and platforms that correspond to evolving skill sets.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Requirements
- Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 8 years of experience in a decision support analytic function OR Advanced degree in relevant discipline, 6 years of experience in a decision support analytic function.
- 3 years of direct team lead or management experience.
- Demonstrates expert skills in mathematical and statistical techniques and approaches used to influence Business Strategy with fact-based decision-making to all levels of leadership up to senior executive levels.
- Modernizes knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
- Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.
Benefits
- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program with paid holidays plus 16 paid volunteer hours
- Various wellness programs
- Career path planning and continuing education
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
mathematical techniquesstatistical techniquesdata analysisdata visualizationSQLSASdata miningPythonNeural Networksdata wrangling
Soft Skills
leadershipmentoringcoachingperformance managementcommunicationstrategic thinkingcollaborationproblem-solvingdecision-makingteam development