USAA

AVP, Membership Rules and Entitlement

USAA

full-time

Posted on:

Location Type: Hybrid

Location: San Antonio • Arizona, Florida, North Carolina, Texas, Virginia • 🇺🇸 United States

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Salary

💰 $169,880 - $305,780 per year

Job Level

Lead

About the role

  • Governs and operationalizes membership eligibility rules across all entry pathways, ensuring clarity, consistency, and alignment with USAA’s mission and regulatory obligations
  • Drives strategic eligibility expansion initiatives by evaluating new pathways and ensuring proposals maintain regulatory integrity and mission alignment
  • Manages and executes member entitlements, ensuring accurate access to products, services, and benefits based on eligibility status
  • Develops and oversees exception handling frameworks to address unique member scenarios and ensure enterprise alignment
  • Maintains and communicates Member Owner rules and experience, including status updates, benefit messaging, and engagement strategies
  • Leads the standardization of membership policies by transforming complex governance frameworks into clear, actionable guidance for consistent execution across the association and member-facing channels
  • Collaborates with Legal, Compliance, Membership Experience, and other key stakeholders to ensure eligibility and entitlement frameworks meet federal/state regulations and are embedded into member lifecycle processes
  • Leads strategic performance evaluation by interpreting key metrics, such as eligibility accuracy, compliance outcomes, and member sentiment, to inform enterprise-level improvements and reinforce trust in membership governance
  • Responsible for driving the adoption of updated rules and standards across lines of business/functions and channels, ensuring consistent execution and member understanding
  • Provide strategic leadership in shaping the future of membership eligibility by maintaining a comprehensive understanding of external trends, competitor practices, and demographic shifts; translate these insights into proactive strategies and rule evolutions that ensure USAA's continued success and relevance
  • Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

  • Bachelor’s Degree OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
  • 10 years of progressive leadership experience in membership governance or eligibility frameworks
  • 6 years of people leadership experience in building, managing and/or developing high performing teams
  • Proven track record in regulatory compliance and policy interpretation, particularly related to federal and state financial regulations impacting membership eligibility and entitlements
  • Demonstrated experience in strategic program development, including evaluating and executing membership expansion initiatives aligned with mission and regulatory obligations
  • Expertise in performance measurement and analytics, including interpreting KPIs such as eligibility accuracy, audit outcomes, and member sentiment to drive strategic improvements
  • Experience managing exception handling frameworks, including designing scalable processes that address unique member scenarios while maintaining enterprise alignment
  • Executive level business acumen and demonstrated knowledge of military affiliation categories and their implications for membership, with the ability to apply this understanding to rule development and member communications.
Benefits
  • comprehensive medical, dental and vision plans
  • 401(k)
  • pension
  • life insurance
  • parental benefits
  • adoption assistance
  • paid time off program with paid holidays plus 16 paid volunteer hours
  • various wellness programs
  • career path planning and continuing education assistance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
membership governanceeligibility frameworksregulatory compliancepolicy interpretationstrategic program developmentperformance measurementanalyticsexception handling frameworksKPI interpretationrisk management
Soft skills
leadershipteam buildingcoachingcommunicationstrategic thinkingcollaborationproblem-solvingperformance managementemployee developmentstakeholder engagement