Digital Partnerships, Content

USA TODAY Network

Partnerships & Marketing Associate responsible for marketing USA TODAY’s book publishing program and merchandise. Develops strategies and manages campaigns across various channels to enhance audience engagement.

Posted 7/31/2026full-time🇺🇸 United StatesJuniorMid-Level💰 $45,000 - $92,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing multi-channel marketing strategies, with a strong focus on relationship-building and campaign performance optimization. Proficient in leveraging AI tools for content and campaign management within the publishing and retail sectors.

Highest-signal resume keywords

Multi-Channel Marketing Campaign ManagementRelationship BuildingCampaign Performance TrackingAdvertising Sales ExperienceEvent-Based Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCampaign ExecutionContent OptimizationSales Impact AnalysisEvent Planning

Soft Skills

Strong CommunicationCreative ThinkingHighly OrganizedDetail-OrientedCross-Functional Collaboration

Tools & Technologies

AI Tools for MarketingSocial Media PlatformsEmail Marketing SoftwareEvent Management ToolsAnalytics Tools

Industry Keywords

PublishingRetail MarketingE-CommerceBrand ActivationsSponsorship Placements

About the role

Key responsibilities & impact

Support the promotion and sales of USA TODAY’s in-house book portfolio through integrated marketing campaigns
Develop and execute marketing strategies across social media, email, events, and partner channels
Coordinate with bookstores, distributors, and retail partners to expand book placement and visibility
Plan and support event-based marketing opportunities, including launches, signings, and brand activations
Identify and secure advertising and sponsorship placements within print book products
Collaborate with editorial and design teams to align sales and marketing efforts with product development
Build and maintain relationships with advertisers, partners, and vendors
Contribute to the development and execution of marketing plans for the USA TODAY Store, including front page prints, merchandise, and event-driven product drops
Track campaign performance and sales impact, providing insights and recommendations for optimization
Stay informed on industry trends in publishing, retail, and media marketing to identify new growth opportunities

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or a related field
2–5 years of experience in marketing, sales, publishing, retail, or a related field
Experience managing multi-channel marketing campaigns (social, email, events, partnerships)
Strong communication and relationship-building skills, with the ability to work cross-functionally
Comfortable using AI tools to support marketing execution, including content optimization, campaign ideation, and performance optimization
Experience or interest in media, publishing, or e-commerce environments
Ability to think creatively while driving toward revenue and performance goals
Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Comfortable working in a fast-paced, evolving environment
Experience with advertising sales, sponsorships, or partner marketing is a plus

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account USA TODAY Network Website LinkedIn All Job Openings 201 - 500 employees 📱 Media 📣 Marketing 🤝 B2B Media
Marketing
B2B USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals. Digital Partnerships, Content Job not on LinkedIn 🔥 3 minutes ago 🏢🏡 null – Hybrid 💵 $45k - $92k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 💰 Account Manager Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Support the promotion and sales of USA TODAY’s in-house book portfolio through integrated marketing campaigns
Develop and execute marketing strategies across social media, email, events, and partner channels
Coordinate with bookstores, distributors, and retail partners to expand book placement and visibility
Plan and support event-based marketing opportunities, including launches, signings, and brand activations
Identify and secure advertising and sponsorship placements within print book products
Collaborate with editorial and design teams to align sales and marketing efforts with product development
Build and maintain relationships with advertisers, partners, and vendors
Contribute to the development and execution of marketing plans for the USA TODAY Store, including front page prints, merchandise, and event-driven product drops
Track campaign performance and sales impact, providing insights and recommendations for optimization
Stay informed on industry trends in publishing, retail, and media marketing to identify new growth opportunities 🎯 Requirements
Bachelor’s degree in marketing, communications, business, or a related field
2–5 years of experience in marketing, sales, publishing, retail, or a related field
Experience managing multi-channel marketing campaigns (social, email, events, partnerships)
Strong communication and relationship-building skills, with the ability to work cross-functionally
Comfortable using AI tools to support marketing execution, including content optimization, campaign ideation, and performance optimization
Experience or interest in media, publishing, or e-commerce environments
Ability to think creatively while driving toward revenue and performance goals
Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Comfortable working in a fast-paced, evolving environment
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