Director, Subscriber Growth Strategy

USA TODAY Network

Director of Subscriber Growth Strategy managing subscriber acquisition and lifecycle growth for USA TODAY Co. Collaborating across teams to optimize strategy and performance.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesLead💰 $130,000 - $142,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing and subscriber acquisition strategies, with a strong focus on conversion optimization, lifecycle marketing, and performance metrics. Proven ability to lead high-performing teams and influence cross-functional partners to achieve growth objectives.

Highest-signal resume keywords

Digital MarketingSubscriber AcquisitionConversion OptimizationPerformance MarketingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingLifecycle MarketingFunnel DynamicsKey Subscription MetricsData AnalysisPredictive ModelingAudience TargetingSegmentationROI AnalysisBudget Allocation

Soft Skills

Strategic ThinkingCommunicationAccountabilityCollaborationContinuous Improvement

Tools & Technologies

Google AnalyticsLookerTableauCustomer Data PlatformsEmail Service ProvidersPaid Media ToolsTesting ToolsAutomation Capabilities

Industry Keywords

Subscription-Based BusinessDigital MediaSubscriber GrowthConsumer JourneysOnsite Conversion

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Set the enterprise strategy and priorities for subscriber acquisition across paid channels, email, onsite, and app in support of growth and revenue objectives
Translate business goals, market dynamics, and audience insights into strategic initiatives that strengthen conversion, acquisition efficiency, and long-term subscriber value
Partner with Finance and Analytics to inform forecasting, investment priorities, and performance targets, ensuring resources are aligned to the highest-impact growth opportunities
Own the strategic oversight of paid media investment, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget allocation and continuous optimization toward profitable growth
Define the strategic approach to onsite conversion, including messaging frameworks, consumer journeys, and friction reduction across registration and subscription experiences
Partner with Product to shape paywall and registration strategy, influencing testing priorities, offer architecture, and pathway design to improve conversion and long-term value
Establish lifecycle growth strategies that move audiences from anonymous to registered to paid, using segmentation, behavioral signals, and personalization to increase conversion and retention potential
Guide the strategic use of Customer Data Platforms (CDP), messaging platforms, and automation capabilities to enable more relevant, scalable consumer experiences
Identify opportunities to apply predictive modeling and AI to improve audience targeting, decision-making, and growth outcomes
Establish the strategic experimentation framework for subscriber growth across acquisition channels, ensuring testing is aligned to key business questions and decision-making needs
Set the testing agenda across creative, messaging, offers, and user experience, using insights to inform roadmap priorities and growth strategy
Lead and develop a team of Subscriber Growth Strategists, setting clear priorities and fostering a culture of accountability, strategic thinking, and continuous improvement
Influence cross-functional partners across Product, Analytics, Brand, Activation, and Editorial to align on shared priorities and advance enterprise subscriber growth goals
Communicate strategic direction, performance implications, and growth opportunities to senior leadership to support alignment, visibility, and decision-making

Requirements

What you’ll need

10+ years in digital marketing, growth marketing, or subscriber acquisition, preferably within a subscription-based or digital media business
4+ years leading and developing high-performing teams
Proven track record driving measurable growth through acquisition strategy, conversion optimization, and lifecycle marketing
Deep understanding of performance marketing, funnel dynamics, and key subscription metrics (CVR, CPA, ROAS, LTV)
Experience partnering with Product to influence conversion experiences, registration flows, or paywall strategy
Strong analytical skills with fluency in data and experimentation; experience with tools such as Google Analytics, Looker, or Tableau
Hands-on experience with marketing technology platforms (CDPs, ESPs, paid media, testing tools)
Comfortable operating at both strategic and tactical levels in a fast-paced, matrixed organization

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account USA TODAY Network Website LinkedIn All Job Openings 201 - 500 employees 📱 Media 📣 Marketing 🤝 B2B Media
Marketing
B2B USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals. Director, Subscriber Growth Strategy Job not on LinkedIn 🔥 3 minutes ago 🇺🇸 United States – Remote 💵 $130k - $142.5k / year ⏰ Full Time 🔴 Lead 📈 Growth Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Set the enterprise strategy and priorities for subscriber acquisition across paid channels, email, onsite, and app in support of growth and revenue objectives
Translate business goals, market dynamics, and audience insights into strategic initiatives that strengthen conversion, acquisition efficiency, and long-term subscriber value
Partner with Finance and Analytics to inform forecasting, investment priorities, and performance targets, ensuring resources are aligned to the highest-impact growth opportunities
Own the strategic oversight of paid media investment, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget allocation and continuous optimization toward profitable growth
Define the strategic approach to onsite conversion, including messaging frameworks, consumer journeys, and friction reduction across registration and subscription experiences
Partner with Product to shape paywall and registration strategy, influencing testing priorities, offer architecture, and pathway design to improve conversion and long-term value
Establish lifecycle growth strategies that move audiences from anonymous to registered to paid, using segmentation, behavioral signals, and personalization to increase conversion and retention potential
Guide the strategic use of Customer Data Platforms (CDP), messaging platforms, and automation capabilities to enable more relevant, scalable consumer experiences
Identify opportunities to apply predictive modeling and AI to improve audience targeting, decision-making, and growth outcomes
Establish the strategic experimentation framework for subscriber growth across acquisition channels, ensuring testing is aligned to key business questions and decision-making needs
Set the testing agenda across creative, messaging, offers, and user experience, using insights to inform roadmap priorities and growth strategy
Lead and develop a team of Subscriber Growth Strategists, setting clear priorities and fostering a culture of accountability, strategic thinking, and continuous improvement
Influence cross-functional partners across Product, Analytics, Brand, Activation, and Editorial to align on shared priorities and advance enterprise subscriber growth goals
Communicate strategic direction, performance implications, and growth opportunities to senior leadership to support alignment, visibility, and decision-making 🎯 Requirements
10+ years in digital marketing, growth marketing, or subscriber acquisition, preferably within a subscription-based or digital media business
4+ years leading and developing high-performing teams
Proven track record driving measurable growth through acquisition strategy, conversion optimization, and lifecycle marketing
Deep understanding of performance marketing, funnel dynamics, and key subscription metrics (CVR, CPA, ROAS, LTV)
Experience partnering with Product to influence conversion experiences, registration flows, or paywall strategy
Strong analytical skills with fluency in data and experimentation; experience with tools such as Google Analytics, Looker, or Tableau
Hands-on experience with marketing technology platforms (CDPs, ESPs, paid media, testing tools)
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