Senior Manager, Optimization Strategy, Executive Accounts

USA TODAY Network

Sr. Digital Marketing Manager managing strategy for executive accounts at LocaliQ.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $80,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, managing complex multi-channel programs, and leading high-performing teams. Proven ability to drive revenue, margin, and retention targets while fostering strong relationships with executive stakeholders.

Highest-signal resume keywords

Digital Marketing StrategyMulti-Channel Program ManagementTeam LeadershipStakeholder InfluencePerformance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPCSEOCTVDisplay AdvertisingVideo MarketingSocial Media MarketingData AnalysisKPI ManagementCampaign MeasurementStrategic Planning

Soft Skills

Exceptional Communication SkillsCreative ThinkingTime ManagementOrganizational SkillsAttention to Detail

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Public Relations

Industry Keywords

Executive AccountsClient SuccessGo-To-Market StrategyOperational EfficiencyHigh-Value Accounts

About the role

Key responsibilities & impact

Serve as an executive-level strategic partner to a portfolio of top-tier clients, aligning digital strategy to their broader business goals, advising on integrated marketing plans and owning renewal, expansion and satisfaction targets across Executive Accounts.
Set the performance standards and operating rhythms for multiple pods, ensuring excellence in launches, pacing and KPI attainment across all Executive Accounts.
Use performance, margin and retention data to drive continuous optimization and inform quarterly business reviews and strategic planning.
Partner with Senior Sales, Product and Operations leaders to shape go-to-market strategy, packaging and processes for Executive Accounts, ensuring client feedback informs roadmap and service design.
Lead cross-functional initiatives that improve campaign delivery, measurement and reporting for-value clients, balancing client outcomes with operational efficiency.
Elevate reporting and analysis so executive clients clearly see our impact and trust our strategic recommendations.
Be comfortable managing multiple stakeholders and varying needs at 1 time.
Design and institutionalize scalable processes, playbooks and standards for executive account delivery, ensuring consistency and efficiency across teams and markets.
Champion innovation in measurement, reporting and optimization, piloting new approaches (e.g. advanced attribution, CTV/Video strategies, automation) and scaling successful tests.
Effectively manage up, across and down, ensuring tight alignment and communication between Sales, Client Success, Product and Operations on priorities, tradeoffs and execution.
Lead, develop and inspire a team of managers, ICs and Senior ICs across multiple pods, creating a high-performance, inclusive culture focused on client outcomes.
Own talent strategy for the group, including workforce planning, succession planning and development paths for ICs and Senior ICs.
Oversee onboarding and capability at scale, partnering with enablement/HR to ensure the organization stays ahead of evolving digital trends.

Requirements

What you’ll need

12+ years of experience in digital marketing, with significant experience in complex, multi-channel programs (PPC, SEO, CTV, Display, Video, Social) for enterprise or high-value accounts.
7+ years leading managers and cross-functional teams in an agency or in-house environment, with a track record of building high-performing organizations.
Display exceptional written and verbal communication skills and can communicate digital/social concepts.
Bachelor’s degree in Marketing, Communications, Public relations or related fields, advance degree preferred.
You have an entrepreneurial mindset; you bring a can-do mentality and can thrive in gray areas.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously with great precision and accuracy.
Demonstrated ownership of revenue, margin and retention targets for a portfolio of strategic accounts.
Proven ability to influence senior and executive stakeholders, both internally and externally.
Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs.
Creative thinker with strong time management and organizational skills with exceptional attention to detail.

Benefits

Comp & perks

This role does have a flexible weekend coverage/support requirement.