Paid Media Strategist – PPC, SEO

USA TODAY Network

Paid Media Strategist optimizing PPC and SEO campaigns for high-value clients. Collaborating with Account Managers in a fast-paced environment to drive measurable client results.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $65,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing PPC and SEO campaigns, utilizing data analysis to drive performance improvements and optimize ROI. Proficient in developing insights and strategies to enhance client retention and growth through effective communication and organization.

Highest-signal resume keywords

PPC Campaign ManagementSEO FundamentalsGoogle AdsGoogle Analytics (GA4)Meta Ads Manager

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisA/B TestingData-Driven RecommendationsKeyword Strategy DevelopmentPerformance Reporting

Soft Skills

Strong Communication SkillsHighly Organized

Tools & Technologies

Google AdsMeta Ads ManagerGoogle Analytics (GA4)Excel

Industry Keywords

Digital MarketingClient RetentionCampaign InsightsPerformance DashboardsPacing Reports

About the role

Key responsibilities & impact

Own day-to-day campaign performance across PPC and SEO initiatives
Optimize campaigns across platforms such as Google Ads, Meta, and display networks
Analyze performance trends and deliver data-driven recommendations to improve ROI
Build and maintain pacing reports, performance dashboards, and campaign insights
Conduct A/B testing (ads, landing pages, keywords) to improve results
Partner with Account Managers to support client retention and growth
Participate in client meetings, presenting insights and performance updates as needed
Troubleshoot performance issues and identify new optimization opportunities
Support keyword strategy development and SEO performance reporting
Manage multiple campaigns and priorities within defined SLAs

Requirements

What you’ll need

3–5 years of experience in digital marketing (agency or in-house)
Strong hands-on experience with PPC campaign management
Working knowledge of SEO fundamentals and reporting
Experience with tools such as Google Ads, Google Analytics (GA4), Meta Ads Manager, Excel
Ability to analyze data and translate insights into actionable strategies
Strong communication skills—you can explain performance clearly and confidently
Highly organized with the ability to manage multiple campaigns and deadlines

Benefits

Comp & perks

Collaborative, supportive team environment
Opportunity to grow into senior strategist or leadership roles
Exposure to diverse clients and marketing strategies
Fast-paced environment where your ideas and optimizations matter