Paid Media Optimization Strategist

USA TODAY Network

Paid Media Optimization Strategist managing PPC and SEO campaigns for clients. Providing insights, optimizing campaigns, and supporting sales and client success teams.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $65,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in PPC and SEO campaign management, optimization, and reporting, with a strong ability to provide strategic insights and recommendations. Possesses exceptional communication skills to effectively convey digital marketing concepts and build rapport with clients and internal teams.

Highest-signal resume keywords

PPC Campaign ManagementSEO OptimizationDigital Marketing StrategyCampaign ReportingClient Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC ManagementSEO ReportingCampaign OptimizationA/B TestingKeyword Strategy ReviewDigital Ad CreationPerformance Metrics AnalysisTrend AssessmentResearch SkillsTime Management

Soft Skills

Exceptional CommunicationCreative ThinkingOrganizational SkillsAttention to DetailFlexibility

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Public Relations

Industry Keywords

Digital MarketingSEMSEOEmail MarketingSocial Media MarketingDisplay AdvertisingConsumer BehaviorAgency EnvironmentCampaign ManagementClient Success

About the role

Key responsibilities & impact

Work in a pod structure with Account Managers to support clients
Provide strategic insights and recommendations for PPC and SEO campaigns
Manage day-to-day campaign management, optimization, and reporting
Regularly review campaigns, make changes, and assess digital campaign trends
Partner with sales and client success to provide performance metrics
Serve as a clients’ Optimization Strategist
Complete digital ad campaign reviews and provide optimization recommendations
Optimize PPC campaigns to increase campaign success
Update and create pacing reports for campaigns
Create campaigns within the platform
Provide reporting on a regular basis
Conduct miscellaneous research as needed
Create ads and A/B tests for PPC
Review keywords and provide feedback on keyword strategies
Provide reviews of SEO tasks
Complete SEO reporting
Join client meetings as necessary and present findings
Build rapport with internal team members

Requirements

What you’ll need

3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent
2+ years of campaign management experience
Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
Bachelor’s Degree in Marketing, Communications, Public relations or related fields
Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
Creative thinker with strong time management, and organizational skills with exceptional attention to detail

Benefits

Comp & perks

Health insurance
Retirement plans
Flexible work arrangements
Professional development opportunities
Paid time off