Social Media Specialist – Event Production

USA TODAY Network

Social Media Specialist creating high-performing content for USA TODAY's national event portfolio. Managing social media content and engagement across multiple platforms.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $40,000 - $50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media content creation and engagement strategies, with a strong focus on optimizing paid social campaigns and analyzing performance metrics. Capable of managing multiple projects in fast-paced environments while delivering compelling digital storytelling.

Highest-signal resume keywords

Social Media ManagementContent CreationPaid Social CampaignsPerformance AnalyticsEvent Coverage

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content StrategyShort-Form Video CreationWritingEditingEngagement Strategies

Soft Skills

CommunicationProject ManagementCreativityAdaptability

Tools & Technologies

SproutHootsuiteMetaTikTokAnalytics Tools

Industry Keywords

Digital MarketingContent CalendarAudience EngagementInfluencer CampaignsUser-Generated Content

About the role

Key responsibilities & impact

Plan, create, and publish content across Instagram, Facebook, TikTok, LinkedIn, and more
Build and manage content calendars aligned with multiple event timelines
Develop captions, posts, and short-form video designed to drive engagement and action
Travel to select events to capture real-time content
Execute live coverage including stories, reels, behind-the-scenes, and audience moments
Turn in-person experiences into compelling digital storytelling
Support paid social campaigns through setup, creative coordination, QA, and performance monitoring
Partner closely with paid media teams to align organic content with campaign objectives
Contribute to campaign optimization by identifying trends, suggesting creative or audience adjustments, and using performance insights to inform decisions
Manage comments, DMs, and social engagement in a timely, brand-aligned voice
Help build excitement and community before, during, and after events
Monitor performance and identify what’s working (and what’s not)
Contribute ideas to improve engagement, reach, and conversions
Stay on top of trends and translate them into content opportunities

Requirements

What you’ll need

1–3 years of experience in social media, content, or digital marketing
Strong understanding of platform-specific content and engagement strategies
Hands-on exposure to paid social campaigns (Meta, TikTok, or similar)
Experience with scheduling or analytics tools (Sprout, Hootsuite, etc.)
Strong writing, editing, and communication skills
Ability to manage multiple projects in a fast-paced environment
Willingness to travel and work on-site at live events
Nice to Have
Experience supporting paid social campaigns, including creative testing or optimizations
Familiarity with performance metrics such as CTR, CPC, CPA, or ROAS
Experience creating high-performing short-form video content
Basic knowledge of tracking (UTMs, pixels)
Experience capturing content in live event environments
Exposure to influencer, creator, or UGC-style campaigns

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account USA TODAY Network Website LinkedIn All Job Openings 201 - 500 employees 📱 Media 📣 Marketing 🤝 B2B Media
Marketing
B2B USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals. Social Media Specialist – Event Production Job not on LinkedIn 🔥 1 minute ago 🇺🇸 United States – Remote 💵 $40k - $50k / year ⏰ Full Time 🟢 Junior 💕 Social Media Manager Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Plan, create, and publish content across Instagram, Facebook, TikTok, LinkedIn, and more
Build and manage content calendars aligned with multiple event timelines
Develop captions, posts, and short-form video designed to drive engagement and action
Travel to select events to capture real-time content
Execute live coverage including stories, reels, behind-the-scenes, and audience moments
Turn in-person experiences into compelling digital storytelling
Support paid social campaigns through setup, creative coordination, QA, and performance monitoring
Partner closely with paid media teams to align organic content with campaign objectives
Contribute to campaign optimization by identifying trends, suggesting creative or audience adjustments, and using performance insights to inform decisions
Manage comments, DMs, and social engagement in a timely, brand-aligned voice
Help build excitement and community before, during, and after events
Monitor performance and identify what’s working (and what’s not)
Contribute ideas to improve engagement, reach, and conversions
Stay on top of trends and translate them into content opportunities 🎯 Requirements
1–3 years of experience in social media, content, or digital marketing
Strong understanding of platform-specific content and engagement strategies
Hands-on exposure to paid social campaigns (Meta, TikTok, or similar)
Experience with scheduling or analytics tools (Sprout, Hootsuite, etc.)
Strong writing, editing, and communication skills
Ability to manage multiple projects in a fast-paced environment
Willingness to travel and work on-site at live events
Nice to Have
Experience supporting paid social campaigns, including creative testing or optimizations
Familiarity with performance metrics such as CTR, CPC, CPA, or ROAS
Experience creating high-performing short-form video content
Basic knowledge of tracking (UTMs, pixels)
Experience capturing content in live event environments
Exposure to influencer, creator, or UGC-style campaigns Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Social Media Specialist 🕒 Yesterday Outsourcey 201 - 500 🤝 B2B 🛍️ eCommerce Website LinkedIn All Job Openings Social Media Specialist focusing on digital marketing for the real estate sector at Outsourcey. Creating engaging content and managing campaigns across multiple social media platforms. 🇺🇸 United States – Remote ⏰ Full Time 🟢 Junior 🟡 Mid-level 💕 Social Media Manager Social Media Associate 🕒 Yesterday Nutrafol 51 - 200 🏥 Healthcare 🍽️ Food & Beverage 💼 Consulting Website LinkedIn All Job Openings Social Media Associate executing organic social media strategies for Nutrafol’s Women’s and Men’s brands. Responsibilities include content publishing, calendar management, and creator coordination. 🇺🇸 United States – Remote 💵 $70k - $80k / year 💰 $35M Series B on 2019-04 ⏰ Full Time 🟢 Junior 🟡 Mid-level 💕 Social Media Manager Social Media Manager 🕒 Yesterday Famwork 51 - 200 ☁️ SaaS 📣 Marketing Website LinkedIn All Job Openings Social Media Manager at Famwork responsible for developing social media strategy and content. Engaging audience, responding to queries, analyzing platform interactions and trends. 🇺🇸 United States – Remote 💰 Seed Round - Famwork on 2022-01 ⏰ Full Time 🟢 Junior 🟡 Mid-level 💕 Social Media Manager 🚫👨‍🎓 No degree required Social Media Coordinator 🕒 Yesterday Pets Sanctuary 2 - 10 👥 B2C Website LinkedIn All Job Openings Social Media Coordinator creating engaging content for Pets Sanctuary's digital presence. Collaborating with leadership to drive animal adoptions and donations through social media. 🇺🇸 United States – Remote 💵 $70k - $90k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 💕 Social Media Manager Social Media Community Manager 🕒 Yesterday Comfrt 51 - 200 🍽️ Food & Beverage 🏥 Healthcare ✈️ Travel Website LinkedIn All Job Openings Social Media Community Manager fostering community engagement and support for Comfrt brand. Managing social media interactions and moderating conversations for brand loyalty. 🇺🇸 United States – Remote 💵 $65k / year ⏰ Full Time 🟢 Junior 💕 Social Media Manager View More Social Media Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs