Product Manager, Paid Ads

USA TODAY Network

Product Manager leading strategic initiatives across the paid ads portfolio for SMB advertisers. Collaborating cross-functionally to leverage AI and improve advertising performance.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $125,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management for digital advertising and AdTech, with a strong focus on optimization, automation, and AI-driven solutions. Proven ability to translate customer needs into actionable product strategies and collaborate effectively with cross-functional teams.

Highest-signal resume keywords

Product Management ExperienceDigital Advertising ExpertiseAI-Powered OptimizationCross-Functional LeadershipData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyCampaign OptimizationBidding StrategiesMeasurement FrameworksAttributionConversion TrackingAutomationExperimentation FrameworksSQLMachine Learning Concepts

Soft Skills

Analytical SkillsStakeholder CommunicationInfluencing Without AuthorityWritten CommunicationVerbal Communication

Tools & Technologies

Analytics PlatformsAdTech PlatformsSaaS ProductsPerformance Marketing ToolsData Science Collaboration Tools

Industry Keywords

AdTechMarTechPerformance MarketingDigital AdvertisingAgency Technology

Tech Stack

Tools & technologies

GoSQL

About the role

Key responsibilities & impact

Own and execute a significant portion of the Paid Ads product roadmap.
Identify market opportunities, customer needs, and platform changes that should inform roadmap investments.
Define product strategy for optimization, automation, bidding, measurement, and advertiser-facing capabilities.
Evaluate emerging trends in paid ads, AI, and digital advertising to identify opportunities for product innovation.
Lead initiatives from discovery through launch and ongoing optimization.
Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans.
Partner directly with Engineering and Data Science to deliver scalable product solutions.
Balance customer value, business impact, and technical complexity when making prioritization decisions.
Own product outcomes and post-launch performance measurement.
Drive innovation across AI-powered optimization, bidding, automation, and recommendation capabilities.
Translate emerging AdTech, platform, AI, and industry innovations into differentiated product experiences.
Define measurement frameworks and success metrics to evaluate product effectiveness.
Use data and experimentation to inform product investments and improve advertiser performance.
Partner with Customer Success, Sales, Marketing, and Operations to ensure successful activation and adoption of new capabilities.
Build alignment across stakeholders and influence decisions without direct authority.
Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams.

Requirements

What you’ll need

5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products.
3+ years of experience in digital advertising, AdTech, MarTech, performance marketing, or a related domain. Experience with advertising platforms, campaign optimization, measurement, and automation is strongly preferred.
Deep understanding of digital advertising, AdTech platforms, and performance marketing, including optimization, automation, bidding strategies, measurement, attribution, conversion tracking, and AI-driven campaign management.
Experience partnering directly with engineering teams to deliver products from concept through launch.
Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans.
Strong analytical and data-driven decision-making skills.
Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams.
Excellent written, verbal, and stakeholder communication skills.
Experience building AI-powered, automation, optimization, recommendation, or workflow-based products.
Experience working with Data Science teams, experimentation frameworks, or machine learning concepts.
Familiarity with SQL, analytics platforms, or data-driven product development.
Experience serving SMB advertisers at scale.
Experience working in agency technology, advertising technology, marketing technology, or Google Partner environments.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account USA TODAY Network Website LinkedIn All Job Openings 201 - 500 employees 📱 Media 📣 Marketing 🤝 B2B Media
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B2B USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals. Product Manager, Paid Ads Job not on LinkedIn 🔥 2 minutes ago 🇺🇸 United States – Remote 💵 $125k - $135k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own and execute a significant portion of the Paid Ads product roadmap.
Identify market opportunities, customer needs, and platform changes that should inform roadmap investments.
Define product strategy for optimization, automation, bidding, measurement, and advertiser-facing capabilities.
Evaluate emerging trends in paid ads, AI, and digital advertising to identify opportunities for product innovation.
Lead initiatives from discovery through launch and ongoing optimization.
Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans.
Partner directly with Engineering and Data Science to deliver scalable product solutions.
Balance customer value, business impact, and technical complexity when making prioritization decisions.
Own product outcomes and post-launch performance measurement.
Drive innovation across AI-powered optimization, bidding, automation, and recommendation capabilities.
Translate emerging AdTech, platform, AI, and industry innovations into differentiated product experiences.
Define measurement frameworks and success metrics to evaluate product effectiveness.
Use data and experimentation to inform product investments and improve advertiser performance.
Partner with Customer Success, Sales, Marketing, and Operations to ensure successful activation and adoption of new capabilities.
Build alignment across stakeholders and influence decisions without direct authority.
Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams. 🎯 Requirements
5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products.
3+ years of experience in digital advertising, AdTech, MarTech, performance marketing, or a related domain. Experience with advertising platforms, campaign optimization, measurement, and automation is strongly preferred.
Deep understanding of digital advertising, AdTech platforms, and performance marketing, including optimization, automation, bidding strategies, measurement, attribution, conversion tracking, and AI-driven campaign management.
Experience partnering directly with engineering teams to deliver products from concept through launch.
Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans.
Strong analytical and data-driven decision-making skills.
Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams.
Excellent written, verbal, and stakeholder communication skills.
Experience building AI-powered, automation, optimization, recommendation, or workflow-based products.
Experience working with Data Science teams, experimentation frameworks, or machine learning concepts.
Familiarity with SQL, analytics platforms, or data-driven product development.
Experience serving SMB advertisers at scale.
Experience working in agency technology, advertising technology, marketing technology, or Google Partner environments. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior Performance Marketing Manager, Travel 🔥 3 hours ago Hotel Engine 201 - 500 🏨 Hospitality 📦 Logistics 🛍️ eCommerce Website LinkedIn All Job Openings Travel Performance Manager responsible for managing paid performance portfolio for B2B Travel. Driving business sign-ups and optimizing marketing channels for growth. 🇺🇸 United States – Remote 💵 $130.1k - $180k / year 💰 $65M Series B on 2021-12 ⏰ Full Time 🟠 Senior 📈 Performance Marketing Senior Demand Generation Manager 🔥 4 hours ago Optro 501 - 1000 ☁️ SaaS 📋 Compliance 🤖 Artificial Intelligence Website LinkedIn All Job Openings Senior Demand Generation Manager at Optro leading integrated demand generation strategies and multi-channel marketing campaigns. Collaborating with cross-functional teams to drive marketing-sourced revenue growth. 🇺🇸 United States – Remote 💵 $129.6k - $178.2k / year ⏰ Full Time 🟠 Senior 📈 Performance Marketing Campaign Marketing Manager 🔥 8 hours ago Autodesk 10,000+ employees 🏗️ Construction 🏭 Manufacturing 💼 Consulting Website LinkedIn All Job Openings Campaign Marketing Manager at Autodesk responsible for global marketing strategies in education sector. Collaborating with cross-functional teams to enhance brand presence and engagement. 🇺🇸 United States – Remote 💵 $74k - $133.1k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Performance Marketing Lead 🔥 11 hours ago OpenLoop 201 - 500 💼 Consulting ⚖️ Legal 📦 Logistics Website LinkedIn All Job Openings Performance Marketing Lead at OpenLoop, developing growth marketing strategies and executing performance campaigns across various platforms. Collaborating with creative and analytics teams to optimize performance. 🇺🇸 United States – Remote 💰 $15M Series A - OpenLoop Health on 2023-03 ⏰ Full Time 🟠 Senior 📈 Performance Marketing Paid Media Specialist 🔥 14 hours ago Gray Media 1001 - 5000 📣 Marketing 💼 Consulting 🍽️ Food & Beverage Website LinkedIn All Job Openings Paid Search Specialist managing and optimizing paid search campaigns for a multimedia company. Requires sharp analytical skills and experience with ad platforms like Google and Facebook. 🇺🇸 United States – Remote 💵 $70k - $95k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs