National Consumer Strategy Director

USA TODAY Network

Director leading consumer growth strategy across national products for USA TODAY Co. Driving measurable business outcomes through data, innovation, and cross-channel collaboration.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesLead💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer growth strategies, revenue optimization, and data-driven decision-making. Proven ability to lead cross-functional teams and execute unified growth strategies across multiple channels to enhance audience engagement and monetization.

Highest-signal resume keywords

Consumer StrategyAudience DevelopmentData-Driven Decision-MakingMonetization StrategiesAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth StrategyAcquisition EfficiencyConversion Rate OptimizationChurn ReductionLifecycle StrategiesPerformance Metrics AnalysisTest-and-Learn ApproachAI and Machine LearningContent MonetizationDigital Marketing

Soft Skills

LeadershipCommunicationStakeholder ManagementCollaborationInfluencing Without Authority

Certifications & Qualifications

Bachelor's Degree in MarketingMaster's Degree Preferred

Industry Keywords

Consumer GrowthRetentionLifetime ValueCustomer JourneyROI TargetsAudience DemandFast-Paced EnvironmentStrategic InitiativesEngagementMonetization Opportunities

About the role

Key responsibilities & impact

Own accountability for consumer growth, revenue, retention, and lifetime value across national products
Translate strategy into execution that drives measurable gains in acquisition efficiency, conversion rates, and churn reduction
Establish clear success metrics and lead the organization toward achieving them
Own and optimize the full consumer funnel, from acquisition through retention and monetization
Design and scale lifecycle strategies that improve conversion, frequency, engagement, and long-term value
Identify and remove friction across the customer journey to unlock growth
Define and lead a unified growth strategy across owned channels (email, on-platform experiences, native app) and paid media
Ensure channel investments are aligned with business priorities and ROI targets
Partner with editorial and product leaders to align content strategy, user experience, and monetization opportunities
Ensure content and product investments are optimized for audience growth and revenue impact
Act as the connective tissue between audience demand and business strategy
Collaborate with product teams to develop and scale new consumer offerings and monetization strategies
Leverage AI, machine learning, and personalization to drive efficiency, relevance, and revenue growth
Identify and capitalize on emerging opportunities to accelerate growth with urgency in a fast-paced environment
Lead the development and execution of strategic initiatives that drive measurable outcomes across campaigns and consumer touchpoints
Define, track, and analyze key performance metrics (ARPU, CVR, CPA, ROI, engagement) in partnership with analytics teams to inform data-driven decisions
Establish and scale a disciplined test-and-learn approach to continuously optimize performance and align strategies with business objectives
Set strategic direction and prioritize initiatives across a highly matrixed organization
Partner closely with analytics, product, activation, brand, creative, and pricing teams to ensure execution and results
Influence without authority while maintaining accountability for outcomes

Requirements

What you’ll need

A bachelor's degree in marketing, Business Administration, or a related discipline is required; a master's degree is preferred.
10+ years of experience in consumer strategy, audience development, or digital marketing.
Proven success in monetizing content through building audience and/or subscriptions.
Strong analytical skills and experience with data-driven decision-making.
Excellent communication, leadership, and stakeholder management abilities.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account USA TODAY Network Website LinkedIn All Job Openings 201 - 500 employees 📱 Media 📣 Marketing 🤝 B2B Media
Marketing
B2B USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals. National Consumer Strategy Director Job not on LinkedIn 🔥 2 minutes ago 🇺🇸 United States – Remote 💵 $120k - $130k / year ⏰ Full Time 🔴 Lead 🧐 Strategy Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own accountability for consumer growth, revenue, retention, and lifetime value across national products
Translate strategy into execution that drives measurable gains in acquisition efficiency, conversion rates, and churn reduction
Establish clear success metrics and lead the organization toward achieving them
Own and optimize the full consumer funnel, from acquisition through retention and monetization
Design and scale lifecycle strategies that improve conversion, frequency, engagement, and long-term value
Identify and remove friction across the customer journey to unlock growth
Define and lead a unified growth strategy across owned channels (email, on-platform experiences, native app) and paid media
Ensure channel investments are aligned with business priorities and ROI targets
Partner with editorial and product leaders to align content strategy, user experience, and monetization opportunities
Ensure content and product investments are optimized for audience growth and revenue impact
Act as the connective tissue between audience demand and business strategy
Collaborate with product teams to develop and scale new consumer offerings and monetization strategies
Leverage AI, machine learning, and personalization to drive efficiency, relevance, and revenue growth
Identify and capitalize on emerging opportunities to accelerate growth with urgency in a fast-paced environment
Lead the development and execution of strategic initiatives that drive measurable outcomes across campaigns and consumer touchpoints
Define, track, and analyze key performance metrics (ARPU, CVR, CPA, ROI, engagement) in partnership with analytics teams to inform data-driven decisions
Establish and scale a disciplined test-and-learn approach to continuously optimize performance and align strategies with business objectives
Set strategic direction and prioritize initiatives across a highly matrixed organization
Partner closely with analytics, product, activation, brand, creative, and pricing teams to ensure execution and results
Influence without authority while maintaining accountability for outcomes 🎯 Requirements
A bachelor's degree in marketing, Business Administration, or a related discipline is required; a master's degree is preferred.
10+ years of experience in consumer strategy, audience development, or digital marketing.
Proven success in monetizing content through building audience and/or subscriptions.
Strong analytical skills and experience with data-driven decision-making.
Excellent communication, leadership, and stakeholder management abilities. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Director, Channel Strategy – Regions 🔥 7 hours ago Thermo Fisher Scientific 10,000+ employees 🏥 Healthcare 📦 Logistics 🏭 Manufacturing Website LinkedIn All Job Openings Director, Channel Strategy focusing on channel transformation and go-to-market models for Thermo Fisher Scientific. Driving growth and optimizing investments in the commercial ecosystem across diverse regions. 🇺🇸 United States – Remote 💵 $165k - $240k / year ⏰ Full Time 🔴 Lead 🧐 Strategy 🦅 H1B Visa Sponsor Oncology Strategy Director 🔥 8 hours ago Amgen 10,000+ employees 🏥 Healthcare 🧬 Biotechnology 💊 Pharmaceuticals Website LinkedIn All Job Openings Oncology Strategy Director leading strategic initiatives that shape Amgen’s Oncology Therapeutic Area future. Focused on R&D space and cross-functional project management with development leadership. 🇺🇸 United States – Remote 💵 $190.1k - $257.2k / year 💰 $28.5G Post-IPO Debt on 2022-12 ⏰ Full Time 🔴 Lead 🧐 Strategy 🦅 H1B Visa Sponsor AVP, Corporate Strategy 🔥 8 hours ago Radiology Partners 5001 - 10000 🏥 Healthcare 🤝 B2B 👥 B2C Website LinkedIn All Job Openings AVP, Corporate Strategy at Radiology Partners responsible for enterprise growth and strategy. Leading corporate planning and building a high-performing strategy team with key stakeholders. 🇺🇸 United States – Remote 💵 $190k - $200k / year ⏰ Full Time 🔴 Lead 🧐 Strategy Director, Strategy & Insights – Pharma 🔥 10 hours ago Vi 51 - 200 🏥 Healthcare 💼 Consulting 📦 Logistics Website LinkedIn All Job Openings Director of Strategy & Insights at Vi, translating complex scientific insights into strategies for Fortune 500 biopharma clients. Leading client engagements and owning project delivery with a focus on commercial decisions. 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 🧐 Strategy 🦅 H1B Visa Sponsor Director, Strategy – Corporate Development 🔥 22 hours ago PMI 1 - 1 📚 Education 🤝 Non-profit Website LinkedIn All Job Openings Director of Strategy & Corporate Development leading strategic planning and execution at PMI. Overseeing corporate development, partnerships, and market analysis in a dynamic environment. 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 🧐 Strategy View More Strategy Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs