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Audience Analyst – Content
USA TODAY NetworkAudience Analyst leading audience planning and distribution strategy for USA TODAY's commerce content. Collaborating closely across teams to optimize content reach and engagement.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in audience strategy and content distribution across multiple platforms, leveraging data analytics and AI tools to optimize performance and drive revenue. Strong communication and organizational skills facilitate effective collaboration across teams to enhance content reach and engagement.
Highest-signal resume keywords
Audience StrategyContent DistributionData AnalyticsSEODigital Media
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Audience StrategySEODigital MediaData AnalyticsContent OptimizationPerformance AnalysisAI ToolsAutomation ToolsCommerce Content StrategyGrowth Strategy
Soft Skills
Strong CommunicationOrganizational SkillsNews JudgmentCollaborationDecision-Making
Tools & Technologies
Analytics ToolsAI ToolsAutomation Tools
Industry Keywords
Commerce ContentAffiliate MarketingRevenue-Driven ContentContent PerformanceAudience Intent
About the role
Key responsibilities & impact- Create and manage audience and promotion plans tied to commerce priorities, including shopping tentpoles, seasonal moments, partnerships, book launches, and USA TODAY Store campaigns
- Own distribution strategy across platforms, including site placement, newsletters, social, search, and emerging channels
- Use real-time and historical performance data to adjust strategy and optimize content reach, engagement, and revenue
- Work closely with editors, reporters, and commerce teams to align content planning with audience opportunities and high-intent moments
- Identify opportunities to amplify, resurface, or extend the lifecycle of high-performing commerce content
- Partner with newsroom and audience teams across the network to scale distribution and sharing of commerce content
- Coordinate execution across teams, ensuring clarity in priorities, timing, and promotion strategy
- Lead post-campaign analysis and translate results into actionable insights and repeatable playbooks
Requirements
What you’ll need- 3+ years of experience in audience strategy, newsroom planning, SEO, growth, or digital media
- Strong understanding of how content performs across platforms, including search, social, newsletters, and on-site experience
- Experience using AI and automation tools to inform audience strategy, optimize distribution, and identify growth opportunities across platforms
- Experience using analytics tools to inform decisions and optimize performance
- Demonstrated ability to make fast, data-informed decisions in a deadline-driven environment
- Excellent news judgment and understanding of timing, relevance, and audience intent
- Strong communication and organizational skills, with the ability to coordinate across multiple teams
- Familiarity with commerce, affiliate, or revenue-driven content strategies is a plus
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account USA TODAY Network Website LinkedIn All Job Openings 201 - 500 employees 📱 Media 📣 Marketing 🤝 B2B Media
- Marketing
- B2B USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals. Audience Analyst – Content Job not on LinkedIn 🔥 2 minutes ago 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior ✍️ Content Marketing Manager Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Create and manage audience and promotion plans tied to commerce priorities, including shopping tentpoles, seasonal moments, partnerships, book launches, and USA TODAY Store campaigns
- Own distribution strategy across platforms, including site placement, newsletters, social, search, and emerging channels
- Use real-time and historical performance data to adjust strategy and optimize content reach, engagement, and revenue
- Work closely with editors, reporters, and commerce teams to align content planning with audience opportunities and high-intent moments
- Identify opportunities to amplify, resurface, or extend the lifecycle of high-performing commerce content
- Partner with newsroom and audience teams across the network to scale distribution and sharing of commerce content
- Coordinate execution across teams, ensuring clarity in priorities, timing, and promotion strategy
- Lead post-campaign analysis and translate results into actionable insights and repeatable playbooks 🎯 Requirements
- 3+ years of experience in audience strategy, newsroom planning, SEO, growth, or digital media
- Strong understanding of how content performs across platforms, including search, social, newsletters, and on-site experience
- Experience using AI and automation tools to inform audience strategy, optimize distribution, and identify growth opportunities across platforms
- Experience using analytics tools to inform decisions and optimize performance
- Demonstrated ability to make fast, data-informed decisions in a deadline-driven environment
- Excellent news judgment and understanding of timing, relevance, and audience intent
- Strong communication and organizational skills, with the ability to coordinate across multiple teams
- Familiarity with commerce, affiliate, or revenue-driven content strategies is a plus Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Math Content Specialist 🔥 3 hours ago Instruction Partners 51 - 200 📚 Education 🤝 Non-profit 🌍 Social Impact Website LinkedIn All Job Openings Math Content Specialist supporting instructional improvement in K-12 education. Collaborating with school systems and enhancing instructional practices through professional development and coaching. 🇺🇸 United States – Remote 💵 $85.5k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior ✍️ Content Marketing Manager SIEM Content Engineer 🔥 18 hours ago Tyto Athene, LLC 1001 - 5000 🎖️ Defense 💼 Consulting 📦 Logistics Website LinkedIn All Job Openings SIEM Content Engineer enhancing government client’s detection content for their SOC. Responsibilities include evaluating SIEM content and developing new detection use cases. 🇺🇸 United States – Remote 💵 $110k - $120k / year ⏰ Full Time 🟠 Senior 🔴 Lead ✍️ Content Marketing Manager Content Marketing Specialist 🕒 Yesterday Ironmark 201 - 500 💼 Consulting 📦 Logistics 📣 Marketing Website LinkedIn All Job Openings Content Marketing Specialist creating compelling content across multiple channels for Ironmark. Engage customers through blogs, emails, webinars, and more. 🇺🇸 United States – Remote 💵 $55k - $62k / year 💰 Series unknown on 2022-07 ⏰ Full Time 🟡 Mid-level 🟠 Senior ✍️ Content Marketing Manager Content Marketing Specialist 🕒 Yesterday Ironmark 201 - 500 💼 Consulting 📦 Logistics 📣 Marketing Website LinkedIn All Job Openings Content Marketing Specialist creating engaging content for Ironmark. Planning, creating and distributing content to support brand awareness and lead generation. 🇺🇸 United States – Remote 💵 $55k - $62k / year 💰 Series unknown on 2022-07 ⏰ Full Time 🟡 Mid-level 🟠 Senior ✍️ Content Marketing Manager Project Employee, Digital Content Publishing – Social Content 🕒 Yesterday NBA 11 - 50 💼 Consulting 🏗️ Construction 🏠 Real Estate Website LinkedIn All Job Openings NBA Social & Digital Content team member developing and publishing content across social platforms. Engaging fans and promoting initiatives in a fast-paced environment. 🇺🇸 United States – Remote 💵 $6k / month ⏰ Full Time 🟡 Mid-level 🟠 Senior ✍️ Content Marketing Manager 🦅 H1B Visa Sponsor View More Content Marketing Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs