Digital Marketing Specialist

USA Mortgage

Digital Marketing Specialist managing Total Expert CRM for USA Mortgage to enhance loan officer productivity and marketing execution through digital channels and brand alignment.

Posted 4/14/2026full-timeCreve Coeur • Montana • 🇺🇸 United StatesMid-LevelSenior💰 $65,000 - $70,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the primary administrator and system owner for Total Expert.
Configure and maintain journeys, workflows, templates, permissions, licensing, and user access.
Manage user onboarding, role changes, offboarding, and ongoing system hygiene.
Ensure CRM messaging, automation, and campaigns align with USA Mortgage branding, compliance, and communication standards.
Monitor platform updates and enhancements, coordinate testing, rollout, and internal communication.
Establish governance and change-management practices to maintain system integrity and consistency.
Identify and implement CRM-driven improvements that increase efficiency, adoption, and marketing effectiveness.
Support loan officer digital enablement through CRM-connected initiatives, including Google Business Profile management, reputation management, and review support, and digital advertising campaign execution and tracking.
Serve as an escalation resource for loan officers and internal teams.
Track and report on CRM usage, adoption, and digital marketing performance metrics.
Coordinate with internal teams and vendors to support integrated marketing and CRM initiatives.

Requirements

What you’ll need

Experience in Total Expert a must
Familiarity with Google Business Profiles, online reputation management, or digital advertising is a plus.
Highly organized with strong attention to detail
Comfortable working cross-functionally with technical and non-technical teams.
Strong understanding of mortgage sales and marketing workflows.
Proficient in Microsoft Office tools.
Able to learn quickly, adapt to change, and exercise sound judgment.

Benefits

Comp & perks

Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM managementworkflow configurationuser onboardingsystem hygienedigital marketing performance trackingautomationcampaign managementchange managementdata reporting

Soft Skills

highly organizedattention to detailcross-functional collaborationadaptabilitysound judgment