Digital Marketing Specialist
USA Mortgage
full-time
Posted on:
Location Type: Hybrid
Location: Creve Coeur • Montana • United States
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Salary
💰 $65,000 - $70,000 per year
About the role
- Serve as the primary administrator and system owner for Total Expert.
- Configure and maintain journeys, workflows, templates, permissions, licensing, and user access.
- Manage user onboarding, role changes, offboarding, and ongoing system hygiene.
- Ensure CRM messaging, automation, and campaigns align with USA Mortgage branding, compliance, and communication standards.
- Monitor platform updates and enhancements, coordinate testing, rollout, and internal communication.
- Establish governance and change-management practices to maintain system integrity and consistency.
- Identify and implement CRM-driven improvements that increase efficiency, adoption, and marketing effectiveness.
- Support loan officer digital enablement through CRM-connected initiatives, including Google Business Profile management, reputation management, and review support, and digital advertising campaign execution and tracking.
- Serve as an escalation resource for loan officers and internal teams.
- Track and report on CRM usage, adoption, and digital marketing performance metrics.
- Coordinate with internal teams and vendors to support integrated marketing and CRM initiatives.
Requirements
- Experience in Total Expert a must
- Familiarity with Google Business Profiles, online reputation management, or digital advertising is a plus.
- Highly organized with strong attention to detail
- Comfortable working cross-functionally with technical and non-technical teams.
- Strong understanding of mortgage sales and marketing workflows.
- Proficient in Microsoft Office tools.
- Able to learn quickly, adapt to change, and exercise sound judgment.
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM managementworkflow configurationuser onboardingsystem hygienedigital marketing performance trackingautomationcampaign managementchange managementdata reporting
Soft Skills
highly organizedattention to detailcross-functional collaborationadaptabilitysound judgment