Own the content enrichment strategy for key product categories, ensuring alignment with merchandising and digital commerce objectives.
Champion user-centered content practices that improve the customer experience and leverage structured metadata to enhance product findability, filterability, and conversion.
Lead, mentor, and develop a team of Content Enrichment Specialists, setting priorities and managing daily execution.
Establish and manage key performance indicators (KPIs) to track content quality, completeness, customer experience, and impact on digital merchandising performance.
Oversee the development and governance of content standards, attribution guidelines, and regulatory compliance frameworks.
Serve as the central point of contact across departments for enrichment projects, category launches, and cross-functional content initiatives.
Partner with product information management (PIM) and IT teams to evolve enrichment tools, workflows, and automation capabilities.
Collaborate with vendors to streamline onboarding and content delivery processes, ensuring adherence to defined standards.
Other duties as assigned by manager.

Requirements

5 years’ experience in foodservice, retail, consumer packaged goods (CPG), eCommerce, digital content operations, product data management, or digital merchandising.
Supervisory experience.
Experience partnering cross-functionally and engaging directly with customers or end users to improve content experience.
Strong comfort with technology platforms and digital tools.
Advanced proficiency in Microsoft applications and data analytics tools, such as Tableau, Sigma, Adobe Analytics, and Google Analytics.
Strong understanding of eCommerce fundamentals, including on-site search, product classification taxonomy, structured metadata, and product detail page (PDP) optimization.
Experience in analytics-driven content or data initiatives, including defining KPIs, monitoring performance, identifying friction points, and translating insights into actionable optimization strategies.
Ability to lead process improvement and technology-enabled change, including partnering with IT, PIM, or product teams.
Proven people and change leadership skills, including fostering a growth mindset, coaching team members through ambiguity, managing competing priorities, and driving adoption of new processes or standards.
Ability to work effectively in a fast-paced, cross-functional environment, demonstrating agility, initiative, and strong communication skills.
Up to 10% travel.

Benefits

Health insurance
Retirement benefits
Paid time off
Short-term and long-term disability
Employee stock purchase plan
Life insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content enrichment strategydigital content operationsproduct data managementdata analyticsKPI definitionstructured metadataproduct detail page optimizationprocess improvementtechnology-enabled changecontent quality assessment

Soft Skills

leadershipmentoringcross-functional collaborationcustomer engagementagilityinitiativecommunicationcoachingprioritizationgrowth mindset