Paid Media Specialist
US Foods
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona, Colorado, New York, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $57,000 - $110,000 per year
Job Level
Mid-LevelSenior
About the role
- Collaborate with the marketing team to develop and execute comprehensive paid search strategies that align with B2B objectives
- Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, and Apple Ads
- Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience
- Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages
- Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations
- Conduct A/B tests on bidding strategies, new campaigns, keywords, ad creatives, headlines, and landing pages
- Monitor campaign performance metrics, provide actionable insights to optimize campaigns for better results
- Generate regular reports on paid media campaign performance and share insights and recommendations
Requirements
- 3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, and Microsoft Ads
- Experience in analytics tools including GA4 and Adobe Analytics
- Strong analytical and problem-solving skills with a focus on data-driven decision-making
- Excellent communication and collaboration abilities to work effectively with cross-functional teams
- Understanding of B2B marketing principles and best practices is preferred
- Bachelor's degree in Marketing, Business, or a related field
Benefits
- Health insurance
- Pre-tax spending accounts
- Retirement benefits
- Paid time off
- Short-term and long-term disability
- Employee stock purchase plan
- Life insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid search strategiescampaign managementA/B testingaudience segmentationdata analysisoptimization recommendationsad copy creationbidding strategiesperformance metrics monitoringreport generation
Soft skills
analytical skillsproblem-solving skillscommunication abilitiescollaboration abilities