Senior Product Marketing Manager

US Claro

Sr. Product Marketing Manager developing and executing go-to-market strategies for offerings at Claro.

Posted 4/30/2026full-timeRemote • Florida • 🇺🇸 United StatesSenior💰 $100,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Create and manage a portfolio hierarchy that aligns to buyer needs, market dynamics, and overall business strategy.
Translate business objectives, market opportunities, and the offering portfolio into a cohesive, formal go-to-market (GTM) strategy.
Develop and execute go-to-market plans for the portfolio, including target audience prioritization, messaging, and integrated campaign strategy.
Oversee launch planning for new offerings, including defining and managing an enterprise-wide launch process and templates covering products, solutions, and services.
Develop a deep understanding of buyer and customer needs, market trends, and the competitive landscape.
Partner with leaders across sales, product, marketing, customer success, and other functions to design aligned strategies, tactics, and resources that achieve corporate objectives.
Create and lead a revenue enablement plan that drives portfolio understanding, adoption, and growth across buyer- and customer-facing roles.
Provide leadership, direction, and mentoring to product marketing and vertical marketing team members.
Formalize and maintain processes, measurement tools, and reporting structures to support portfolio marketing team goals.
Conduct regular assessments of go-to-market effectiveness and address performance gaps through continuous improvement initiatives.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field required.
Master’s degree (MBA) required.
Certified Product Marketing Manager (CPMM – AIPMM) preferred.
7+ years of experience in B2B marketing, including a minimum of 5 years in people management roles.
Global experience working with diverse and distributed teams strongly preferred.
4–6 years of advanced experience in product line, portfolio, or business unit management.
4–6 years of demonstrated success influencing C-level executives and senior cross-functional leaders.
4–6 years of experience leveraging business and marketing analytics to demonstrate impact on revenue growth.
4–6 years of demonstrated expertise in developing compelling messaging and positioning for products, solutions, and services.
Proficient in English. Spanish proficiency is a plus.

Benefits

Comp & perks

Professional development
A culture that celebrates success and diversity
Medical, Dental, Vision
16 Holidays, 15 days PTO, 7 sick days
401k with a match and tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go-to-market strategyportfolio managementcampaign strategyrevenue enablementbusiness analyticsproduct messagingpositioningmarket analysislaunch planningperformance measurement

Soft Skills

leadershipmentoringcollaborationcommunicationstrategic thinkinginfluencingteam managementproblem-solvingadaptabilitycross-functional teamwork

Certifications

Certified Product Marketing Manager (CPMM – AIPMM)