Sales Director

URUS Group

URUS Beef Sales Director responsible for driving growth in beef sales across North America. Leading strategic oversight and collaboration to deliver industry-leading solutions.

Posted 4/23/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Provide strategic oversight of all beef sales initiatives, activities, and performance across URUS operating companies.
Develop and manage annual beef semen sales plans, budgets, and goals in partnership with sales leadership in Alta, GENEX, and Leachman Cattle.
Build and execute growth strategies for Beef × Beef and Beef × Dairy programs, ensuring alignment with market needs and organizational priorities.
Partner with the North America Beef Sales Manager to ensure products, programs, and member offerings deliver customer value and strong ROI.
Create and implement a comprehensive annual sales training plan with emphasis on virtual training platforms and an annual sales meeting.
Establish and maintain sales metrics and reporting tools that benchmark performance and deliver actionable insights.
Support strategic accounts—including purebred and commercial beef operations—as needed to drive key customer relationships and results.
Provide monthly written updates summarizing key sales metrics, market insights, competitive activity, and progress on strategic initiatives.
Provide strategic direction and oversight of Beef x Dairy genetics offerings for the North American business.
Manage key Beef x Dairy stakeholder relationships, including contract development, negotiation, and management of day-to-day operations and interactions.
Complete monthly updates on Beef x Dairy performance to management and other internal and external partners.
Plan and support sales force training and development related to Beef x Dairy sales efforts in North America.
Provide operational and strategic support to regional sales leadership to help them effectively navigate the North American Beef X Dairy market and maintain and grow URUS market share.
Manage the NA Leachman sales team. Provide strategic insight to grow revenues for bull and female sales, embryo products, and data services. Develop and implement employee incentive plans and performance reviews. Implement a robust CRM system to allow YOY growth rates to meet Leachman strategic objectives.
Identify, design, and grow new commercial opportunities for URUS across the beef value chain, including seedstock, cow/calf, feeders, packers, and retail/food service sectors in North America.
Review, enhance, and relaunch the URUS go-to-market strategy for the Beef × Beef sector.
Collaborate with URUS international partners to develop integrated beef programs tailored to country needs.
Provide expertise, North American genetics, and best-practice insights to support differentiated Beef × Beef and Beef × Dairy solutions globally.
Contribute to international beef initiatives supported by North American genetics.
Develop beef value chains together with global stakeholders to expand the reach of URUS genetics into new markets and segments globally.

Requirements

What you’ll need

Minimum 10 years of beef industry experience in sales, marketing, or related commercial functions.
Demonstrated success leading sales teams and driving commercial growth.
Experience across segments of the beef value chain is strongly preferred.
Bachelor’s degree in Business, Agriculture, or a related field required.
Advanced business training or degree (MBA or similar) is a plus.
Strong strategic leadership and business development capabilities.
Exceptional communication, relationship building, and team leadership skills.
Ability to develop and manage budgets, sales plans, and performance metrics.
Strong understanding of Beef × Beef and Beef × Dairy markets, genetics, and value chain dynamics.
Ability to collaborate effectively across multiple operating companies and functional teams.
Ability to travel within North America 40–60% of the time, with occasional international travel as requested.
Fluency in English required.
Spanish or Portuguese language skills are a plus.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales planningbudget managementperformance metricsCRM systemssales trainingcommercial growthcontract negotiationdata servicesbeef geneticsvalue chain dynamics

Soft Skills

strategic leadershipbusiness developmentcommunicationrelationship buildingteam leadershipcollaborationinsight generationcustomer relationship managementoperational supporttraining and development

Certifications

Bachelor's degree in BusinessBachelor's degree in AgricultureMBA or similar advanced business training