Vice President, Retail & Omnichannel Growth

Urrly

Vice President owning retail growth for Urrly’s consumer brands across Walmart, Target, and national retail. Driving omnichannel profitability, new doors, SKU placements, and retailer execution.

Posted 8/7/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $175,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in managing retail accounts, P&L, and commercial performance, with a strong focus on driving growth through strategic account management and cross-functional collaboration. Proven ability to analyze performance metrics and develop actionable recovery plans for underperforming items.

Highest-signal resume keywords

Retail Account ManagementP&L ManagementProduct Launch StrategyCross-Functional CollaborationRetailer Relationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retail Revenue ManagementForecastingInventory PlanningPromotional Performance AnalysisSKU PlacementAssortment OptimizationSales Pipeline ManagementPerformance Scorecard DevelopmentData AnalysisNew-Business Development

Soft Skills

Entrepreneurial MindsetStrong CommunicationRelationship ManagementProblem SolvingLeadership

Industry Keywords

Consumer Packaged GoodsRetail MediaEcommerce GrowthOmnichannel GrowthNational Retail AccountsWalmartTargetConsumer ElectronicsBeautyPersonal Care

About the role

Key responsibilities & impact

Own commercial performance for brick-and-mortar and retailer ecommerce accounts outside Amazon
Manage retail revenue, P&L, gross margin, contribution margin, sell-through, inventory productivity, promotions, forecasting, distribution, door expansion, and new item placement
Build weekly and monthly retailer scorecards and translate POS, productivity, inventory, in-stock, and retailer.com data into action
Create recovery plans for underperforming items and lead cross-functional responses
Develop and execute account strategies for major national retail partners
Drive new SKU placement, door expansion, assortment optimization, promotional calendars, retailer exclusives, merchandising opportunities, ecommerce growth, and product launches
Build senior-level merchant relationships with founders and external sales representatives
Own the pipeline for new national and strategic retail accounts and pursue whitespace opportunities
Build retailer-specific pitches and assortment recommendations
Maintain a measurable pipeline with opportunity size, stage, next action, probability, launch timing, and revenue potential
Partner cross-functionally on product, pricing, margin, packaging, promotional, launch, replenishment, and inventory plans
Own and evaluate external sales representatives and brokers using performance scorecards
Own commercial assumptions for orders, replenishment, promotions, launches, seasonal demand, rollbacks, markdowns, and inventory exposure
Serve as the single accountable owner for retail execution across ecommerce, retail marketing, finance, operations, product, creative, supply chain, agencies, and brokers
Report directly to the Co-Founder & CEO
Establish operating plans, scorecards, forecasting rhythms, broker management, and repeatable launch and recovery playbooks

Requirements

What you’ll need

10+ years of retail, commercial, account, or omnichannel growth experience
Experience ideally in consumer packaged goods, beauty, personal care, wellness, consumer health, consumer electronics, or digitally native consumer brands
Significant direct experience with Walmart and/or Target
Additional exposure to Walgreens, Best Buy, Costco, CVS, department stores, specialty retail, or emerging channels
Proven ownership of national retail accounts and new-business development
Experience managing retailer P&Ls
Ability to interpret POS, sell-through, productivity, inventory, forecasting, and promotional performance metrics
Track record of launching products into national retail, expanding distribution, improving underperforming accounts, or generating material growth from retail relationships
Strong understanding of retail media, retailer ecommerce, promotions, forecasting, and inventory planning
Experience managing brokers, sales agencies, or external representative networks
Comfort operating in an entrepreneurial environment with limited resources and a need for rapid execution
Ability to travel significantly for retailer meetings, internal collaboration, store visits, and key business needs

Benefits

Comp & perks

Significant travel for retailer meetings, internal collaboration, store visits, and key business needs
AI-assisted application review against consistent, job-related requirements
Human final hiring decisions