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Urrly

Marketing Manager

Urrly

. Lead D2C campaigns (reduce CAC, not just increase spend) .

Posted 4/22/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact
  • Lead D2C campaigns (reduce CAC, not just increase spend)
  • Run Google Ads hands-on (daily optimizations)
  • Own website content + SEO improvements
  • Write high-quality content (minimal edits needed)
  • Manage vendors (PR, design, web agencies)
  • Execute press releases, newsletters, conferences
  • Track CAC, CPL, revenue from marketing

Requirements

What you’ll need
  • 5+ years total experience; 2+ in marketing
  • Hands-on Google Ads experience (required)
  • Strong writing skills (clear, publish-ready)
  • Email automation experience
  • Vendor management experience
  • Uses AI tools (ChatGPT, Claude) in workflows

Benefits

Comp & perks
  • Medical, dental, vision
  • 401(k)
  • PTO + company holidays

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsSEOemail automationcontent writingvendor managementD2C campaignsCAC trackingCPL trackingrevenue trackingpress release execution
Soft Skills
strong writing skillscommunicationorganizational skillsleadershipinterpersonal skills