Marketing Manager

Urrly

Marketing Manager driving D2C campaigns and optimizing customer acquisition costs. Owning website improvements and managing vendor relationships for impactful marketing results.

Posted 4/22/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Lead D2C campaigns (reduce CAC, not just increase spend)
Run Google Ads hands-on (daily optimizations)
Own website content + SEO improvements
Write high-quality content (minimal edits needed)
Manage vendors (PR, design, web agencies)
Execute press releases, newsletters, conferences
Track CAC, CPL, revenue from marketing

Requirements

What you’ll need

5+ years total experience; 2+ in marketing
Hands-on Google Ads experience (required)
Strong writing skills (clear, publish-ready)
Email automation experience
Vendor management experience
Uses AI tools (ChatGPT, Claude) in workflows

Benefits

Comp & perks

Medical, dental, vision
401(k)
PTO + company holidays

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsSEOemail automationcontent writingvendor managementD2C campaignsCAC trackingCPL trackingrevenue trackingpress release execution

Soft Skills

strong writing skillscommunicationorganizational skillsleadershipinterpersonal skills