Urrly

Director of Demand Generation

Urrly

full-time

Posted on:

Location Type: Remote

Location: Illinois • United States

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Salary

💰 $85,000 - $130,000 per year

Job Level

Lead

About the role

  • Build and run a repeatable top-of-funnel engine across email, lifecycle nurturing, webinars, events, partner/channel efforts, and selective paid or retargeting programs where appropriate
  • Create and own the campaign calendar, execute campaigns, and drive measurable pipeline outcomes
  • Connect marketing activity to pipeline, conversion, and revenue impact rather than vanity metrics
  • Continuously test and improve channel mix, messaging, and campaign performance
  • Own HubSpot end-to-end, including lifecycle stages, lead routing, dashboards, attribution, automation, and data hygiene
  • Define what qualifies as an MQL and implement tracking and reporting the business can trust
  • Build weekly and monthly reporting that clearly shows what is working, what is not, and what should change next
  • Establish clean funnel visibility and more disciplined reporting from a messy or imperfect starting point
  • Partner closely with Sales to define handoffs, follow-up expectations, routing logic, and feedback loops
  • Help improve lead quality, speed to follow-up, and sales confidence in marketing-sourced activity
  • Operate as a revenue-minded marketing leader who understands pipeline math and what drives actual commercial outcomes
  • Help refine ICP, messaging, and market positioning in partnership with leadership and Sales
  • Ensure campaigns and core assets reflect a compelling, credible, and conversion-oriented story
  • Ensure essential assets exist and are effective, including landing pages, campaign copy, light collateral, presentations, and sales enablement materials
  • Manage outside vendors and contractors with clear briefs, deadlines, expectations, and quality control
  • Make practical budget recommendations and allocate spend across programs based on performance and business priorities

Requirements

  • 6+ years of B2B marketing experience with direct ownership of demand generation and pipeline outcomes
  • Strong operator who can set strategy and execute hands-on
  • Deep HubSpot experience, including automation, lifecycle stages, reporting, dashboards, and funnel management
  • Ability to connect campaigns, positioning, reporting, and budget decisions back to pipeline outcomes
  • Strong partnership style with Sales and the ability to drive process adherence without unnecessary friction
  • Comfortable operating in ambiguity and building structure where little exists
  • Strong communication skills and the ability to bring clear, strategic thinking without getting lost in the weeds
  • Bias for action, high ownership, and comfort in a fast-paced, high-accountability environment
Benefits
  • 100% of employee health insurance premium covered
  • Dental and vision insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401(k) with up to 4% company match
  • Remote within the U.S.
  • Quarterly travel for team on-sites and events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationpipeline managementcampaign executionreportingdata hygienelead routingattributionbudget managementcampaign performance analysismarketing qualified lead (MQL) tracking
Soft Skills
strategic thinkingstrong communicationpartnership styleprocess adherencehigh ownershipbias for actionoperating in ambiguitybuilding structuremeasurable outcomes focussales confidence