Digital Analyst, Acquisition

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Digital Analyst connecting paid and organic marketing performance to on-site behavior and subscriber acquisition. Supporting Nuuly’s fashion subscription business through funnel, attribution, and journey analysis.

Posted 8/21/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital and marketing analytics, with strong SQL skills for data analysis and a solid understanding of marketing channel metrics. Capable of collaborating with cross-functional teams to optimize conversion paths and enhance subscriber acquisition through data-driven insights.

Highest-signal resume keywords

Digital AnalyticsSQL ProficiencyGoogle Analytics (GA4)Data Visualization (Looker)Marketing Channel Metrics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AnalyticsMarketing AnalyticsSQLData VisualizationStatistical Concepts

Soft Skills

Strong Communication Skills

Tools & Technologies

Google AnalyticsLooker

Industry Keywords

Conversion Path AnalysisUser Journey AnalysisChannel AttributionIncrementalityCross-Channel Measurement

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Analyze how paid and organic marketing channels drive on-site behavior, connecting upstream channel performance to funnel outcomes and subscriber acquisition
Build and own conversion path and user journey analyses
Identify entry points, audiences, and content paths that lead to the highest-quality subscribers
Develop persona-level behavioral analysis for marketing and merchandising teams
Support landing page and campaign performance analysis
Partner with Marketing Analytics on channel attribution, incrementality, and cross-channel measurement
Collaborate with the Digital Analytics Manager to ensure marketing-relevant events and conversion touchpoints are properly tracked
Document analyses and data definitions for team use

Requirements

What you’ll need

Bachelor's degree in a quantitative, marketing, business, or related field
2–4 years of experience in digital analytics, marketing analytics, or a closely related role
Strong SQL skills — able to write, read, and QA complex queries
Familiarity with Google Analytics (GA4 experience is a strong plus)
Experience with data visualization tools such as Looker
Comfort working with paid media data and understanding marketing channel metrics (Meta, Google, TikTok, etc.)
Familiarity with basic statistical concepts
Strong communication skills with both technical and non-technical stakeholders

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
PTO
Generous employee discounts
Retirement savings