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Digital Marketing Coordinator
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)Paid Social Coordinator executing campaigns across Facebook, Instagram, Pinterest, and TikTok for Anthropologie's fashion and home brands. Analyzing performance and optimizing creative and audience strategies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing paid social marketing strategies across various platforms, with a strong focus on performance analysis and optimization. Proficient in project management and collaboration with cross-functional teams to drive campaign success and business priorities.
Highest-signal resume keywords
Paid Social Performance MarketingFacebook Ads ManagerCampaign Analysis and ReportingInfluencer MarketingProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social MarketingCampaign ExecutionData AnalysisPerformance OptimizationCreative Briefing
Soft Skills
Strong Work EthicFlexibilityCollaboration
Tools & Technologies
Facebook Ads ManagerPinterest BusinessTikTok for Business
Industry Keywords
Digital Marketing MetricsUser-Generated ContentDirect-Response CampaignsEmerging Social Channels
About the role
Key responsibilities & impact- Develop and execute paid social marketing activation strategies for Anthropologie Group brands
- Collaborate with marketing, creative, analytics, merchandising, paid digital, and ad tech teams
- Execute full-cycle direct-response paid social campaigns across Facebook, Instagram, Pinterest, TikTok, and emerging social channels
- Build, launch, and quality-assure ads in-platform
- Identify performance trends and compile insights to support optimization and future testing
- Organize and execute user-generated content with Influencer teams
- Translate marketing and creative briefs into campaign execution, mid-campaign optimization, and retrospective reporting and analysis
- Define creative specification best practices and content needs
- Monitor and optimize awareness and traffic campaigns to drive profitable demand and support business priorities
- Recap campaign and creative performance with actionable insights
- Recommend new ideas, test concepts, and execution strategies monthly
- Stay current on paid social platform updates, best practices, and opportunities
Requirements
What you’ll need- 1–2 years of experience in paid social performance marketing
- Familiarity with paid social platforms and at least one of: Facebook Ads Manager, Pinterest Business, or TikTok for Business
- Strong project management skills and work ethic
- Basic understanding of digital marketing metrics and concepts
- Experience diagnosing, isolating, and resolving complex issues
- Experience drawing conclusions from campaign results and preparing presentations on performance trends and insights
- Experience analyzing and extracting data directly from platforms
- Ability to implement advanced automation and process solutions to improve efficiency at scale
- Flexibility and willingness to contribute to other team projects and initiatives
- Willingness to develop tests and iterate on learnings across platforms, creative formats, messaging, and audiences
- Experience with influencer marketing and creative briefing is a plus
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Paid time off (PTO)
- Generous employee discounts
- Retirement savings
- Comprehensive employee perks and benefits