Senior Analyst – Testing & Personalization

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Senior analyst conducting rigorous A/B testing and personalization analysis for Anthropologie, a fashion and lifestyle retailer. Building reporting standards and recommendations that shape digital customer experiences across its brands.

Posted 8/14/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in statistical analysis and A/B testing methodologies, with a strong ability to translate data insights into actionable recommendations. Proficient in SQL and familiar with cloud-based data platforms, enhancing data-driven decision-making and personalization strategies.

Highest-signal resume keywords

Statistical MethodologyA/B Testing DesignSQL for Complex QueriesSiteSpect ExperienceGoogle Analytics 4

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Statistical AnalysisA/B TestingMultivariate TestingSample Size CalculationData AnalysisReporting StandardsSQLRelational DatabasesData VisualizationPersonalization Strategy

Soft Skills

Analytical CapabilitiesAttention to DetailCollaborationCuriosityTime Management

Tools & Technologies

SiteSpectMonetateDynamic YieldSnowflakeGoogle Analytics 4QlikLooker StudioTableau

Industry Keywords

Data ScienceBusiness AnalyticsPersonalizationUser Behavior AnalysisFriction Points

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Conduct rigorous statistical analysis of A/B and multivariate tests
Apply statistical methodology to evaluate significance, sample size, test duration, and segmentation
Build, document, and improve reporting templates and standards for test results
Analyze personalization placements and targeting logic across site and app
Identify underperforming placements, audience segments, and optimization opportunities
Translate test results and data patterns into recommendations for testing and personalization strategy
Analyze browsing behavior and purchase patterns to identify friction points and inform personalized-experience hypotheses
Assist in QA of onsite tagging and testing implementations
Lead communication to flag and resolve data discrepancies

Requirements

What you’ll need

Bachelor's degree in Statistics, Data Science, Business Analytics, or a related field
3–4 years analyzing data and translating insights into actionable recommendations
2+ years designing and analyzing A/B or multivariate tests and personalization placements
Hands-on experience with SiteSpect, Monetate, or Dynamic Yield
Strong command of statistical methodology, including significance testing, confidence intervals, and sample size/test duration calculations
2–3 years using SQL for complex queries in a database environment
Experience with relational databases and cloud-based data platforms, particularly Snowflake
Experience building or improving analysis processes, documentation, or reporting standards
Familiarity with Google Analytics 4, including custom reports and user behavior analysis
Experience with Qlik, Looker Studio, or Tableau
Strong analytical capabilities, logical thought processes, and curiosity
Exceptional attention to detail and ability to juggle multiple priorities
Collaborative personality and ability to work independently with minimal oversight
Ability to thrive in a fast-paced, results-oriented organization

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
PTO
Generous employee discounts
Retirement savings