Senior Brand Marketing Manager

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Senior Brand Marketing Manager developing seasonal and monthly campaigns for Urban Outfitters’ fashion and lifestyle business. Driving consumer insights, cross-functional execution, and full-funnel brand storytelling.

Posted 8/12/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand marketing plans, managing cross-functional collaboration, and leveraging consumer insights to drive campaign success. Proficient in project management, budget tracking, and relationship-building to ensure alignment and effectiveness across teams.

Highest-signal resume keywords

Brand Marketing ExperienceGo-To-Market PlanningProject ManagementConsumer Data AnalysisRelationship-Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PlanningBudget ManagementKPI EstablishmentCampaign OptimizationAsset DevelopmentTrend AnalysisDigital MarketingContent CreationSocial Media StrategyAnalytical Thinking

Soft Skills

Verbal CommunicationPresentation SkillsProblem-SolvingDetail-OrientedInfluencing Skills

Industry Keywords

Consumer InsightsCross-Functional CollaborationAgile CultureProgram OperationsMarket Trends

About the role

Key responsibilities & impact

Develop and drive execution of annual, seasonal, and monthly consumer brand plans
Manage end-to-end processes and day-to-day program operations
Manage collaboration and go-to-market processes with cross-functional partners
Lead project management across the end-to-end planning process
Compile and interpret consumer and cultural-trend insights
Oversee product integration into seasonal and monthly plans
Manage asset development and distribution across multiple channels
Track expenses against budgets with Finance
Partner with Insight and Analytics to establish KPIs and manage campaign success
Partner with Creative to ensure concepts, consumer journeys, and tactical deliverables meet objectives

Requirements

What you’ll need

7+ years of relevant work experience in brand marketing
Demonstrated ability to develop go-to-market plans for brands
Self-starter who thrives in a fast-paced, agile culture and leads through change and ambiguity
Excellent verbal communication and presentation skills for complex business issues
Fluency in reading consumer data and creating measurement and optimization plans
Strong project management, problem-solving, and analytical thinking skills
Excellent relationship-building and influencing skills with working teams and key partners
Detail-oriented, able to build plans and presentations and keep teams aligned
Familiarity with current trends, technologies, and methodologies in digital marketing, content creation, and social media

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
PTO
Generous employee discounts
Retirement savings
Anti-harassment training for managers and employees