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Paid Social Media Associate
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)Paid Social Marketing Associate partnering with Paid Social Manager to manage Free People ad programs across platforms. Driving strategies, analyzing reports, and collaborating cross-functionally for effective marketing.
Tech Stack
Tools & technologiesReactTableau
About the role
Key responsibilities & impact- Partner with the Paid Social Manager and Senior Associate on the day to day management of Free People ad programs across Facebook, Instagram, Pinterest, Tik Tok and Reddit
- Work cross-functionally to understand the business and react to trends to drive top line revenue at a profitable ROAS
- Drive tactical strategies that align with brand goals and reporting on performance to Marketing teams
- Assist with Paid Social campaign execution across all ad platforms
- Keep a pulse on campaign budgets and spending by owning the daily budget tracker
- Assist with weekly and monthly channel reporting, analyze the data and make recommendations on potential strategy shifts
- Partner with Creative Marketing team to create elevated, strategic social ads, managing the asset creation process through Asana
- Work cross-functionally with Influencer and Organic Social teams to boost/whitelist creator content
- Monitor the marketplace and competitors, keeping the Brand informed of industry initiatives and key developments
- Support new platform launches to further grow the channel and business
Requirements
What you’ll need- 2-3 years of digital marketing experience at a retailer or agency
- Bachelor's Degree in Marketing, Advertising or a related field
- Knowledge of main social ads platforms (Meta, Tik Tok, Pinterest, Reddit & Snapchat)
- Ability to analyze marketing campaigns, determine measurable results and present recommendations and learnings
- Experience both developing and executing paid social marketing strategies and tactics
- Data, technical focused individual with web analytics experience (Google Analytics experience preferred, Tableau or Motion experience is a plus)
- Experience working with project management programs such as Asana
- Ability to be organized, detail-oriented and work in a fast-paced environment
Benefits
Comp & perks- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings
- much more!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingpaid social marketing strategiesweb analyticsGoogle AnalyticsTableaucampaign analysisbudget managementdata analysisperformance reporting
Soft Skills
organizational skillsdetail-orientedability to work in a fast-paced environmentcross-functional collaborationcommunication skills
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Advertising