Marketing & Digital Analyst

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Marketing & Digital Analyst analyzing marketing performance and on-site behavior for Nuuly. Collaborating with marketing and analytics teams to optimize acquisition paths and user journeys.

Posted 4/28/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Analyze how paid and organic marketing channels drive on-site behavior, connecting upstream channel performance to funnel outcomes and subscriber acquisition
Build and own conversion path and user journey analyses - identifying which entry points, audiences, and content paths lead to the highest-quality subscribers
Develop persona-level behavioral analysis to help marketing and merchandising teams understand how different customer segments browse, engage, and convert
Support landing page and campaign performance analysis, evaluating how traffic sources, creative, and messaging influence funnel progression
Partner with the Marketing Analytics team on channel attribution, incrementality, and cross-channel measurement questions that require on-site behavioral data
Collaborate with the Digital Analytics Manager to ensure marketing-relevant events and conversion touchpoints are properly tracked
Document analyses and data definitions clearly for use across the team

Requirements

What you’ll need

Bachelor's degree in a quantitative, marketing, business, or related field
2–4 years of experience in digital analytics, marketing analytics, or a closely related role
Strong SQL skills — able to write, read, and QA complex queries
Familiarity with Google Analytics (GA4 experience is a strong plus)
Experience with data visualization tools such as Looker
Comfort working with paid media data and understanding marketing channel metrics (Meta, Google, TikTok, etc.)
Familiarity with basic statistical concepts
Strong communication skills with both technical and non-technical stakeholders
Experience in e-commerce, subscription services, or retail is a plus
Exposure to attribution concepts, A/B testing, or incrementality measurement is a plus
Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work is a plus

Benefits

Comp & perks

medical
dental
vision
PTO
generous employee discounts
retirement savings and much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLdata visualizationGoogle AnalyticsA/B testingincrementality measurementbehavioral analysisconversion path analysisuser journey analysisstatistical conceptsanalytical tools

Soft Skills

communicationcollaborationanalytical thinkingproblem-solvingdocumentation