Associate Manager – Influencer Marketing

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Associate Manager driving influencer marketing strategies for Nuuly, managing paid influencer partnerships and community engagement. Leading execution of influencer campaigns and analyzing performance metrics.

Posted 4/17/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Develop and maintain paid influencer casting frameworks tied to Nuuly’s target customer personas, ensuring strategic alignment across all partnerships
Lead end-to-end execution of paid influencer campaigns, including strategic briefing, creator selection, negotiation, contract management, content approval, and performance reporting
Own and manage external partnerships, serving as the primary point of contact for campaign execution and quality oversight
Negotiate complex influencer partnerships and contracts, maintaining consistent deal standards and terms across the team
Serve as the team’s functional expert on paid partnership strategy, training and coaching teammates on best practices, contract norms, and negotiation tactics without direct reporting authority
Partner with influencer team members to support creator progression through Nuuly influencer communities, identifying high-potential candidates for further involvement
Analyze campaign performance using CreatorIQ and related analytics tools, driving iterative improvements across the paid influencer program
Build and maintain a database of brand-aligned influencers across tiers and customer segments
Contribute to broader brand marketing strategy, cross-functional campaign planning, and integrated marketing efforts

Requirements

What you’ll need

Minimum 4 years of experience in Brand, Influencer, or Partnership Marketing, or a related role
Demonstrated ownership of influencer campaigns from brief through post-campaign reporting
Experience managing agency relationships and overseeing agency-executed campaigns
Proven track record of negotiating influencer contracts and partnership deals with creators, managers, and agencies
Demonstrate a passion for and understanding of the URBN brands, customers, and product
Deep understanding of influencer marketing KPIs, attribution, and performance analytics
Proven contract negotiation skills with the ability to hold standards firmly while preserving partner relationships
Experience using CreatorIQ, GRIN, or other influencer management software
Willing and able to both think strategically and roll up sleeves as needed, and flex when business priorities change
Self-starter and strong team player who can act as both a collaborator and an owner/leader

Benefits

Comp & perks

medical
dental
vision
PTO
generous employee discounts
retirement savings

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingcampaign executioncontract negotiationperformance reportinganalyticsKPI analysispartnership strategycontent approvalcreator selectionagency management

Soft Skills

leadershipcollaborationstrategic thinkingcoachingnegotiationself-starterteam playeradaptabilitycommunicationownership