Associate Manager – Influencer Marketing
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
full-time
Posted on:
Location Type: Office
Location: Philadelphia • Pennsylvania • United States
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About the role
- Develop and maintain paid influencer casting frameworks tied to Nuuly’s target customer personas, ensuring strategic alignment across all partnerships
- Lead end-to-end execution of paid influencer campaigns, including strategic briefing, creator selection, negotiation, contract management, content approval, and performance reporting
- Own and manage external partnerships, serving as the primary point of contact for campaign execution and quality oversight
- Negotiate complex influencer partnerships and contracts, maintaining consistent deal standards and terms across the team
- Serve as the team’s functional expert on paid partnership strategy, training and coaching teammates on best practices, contract norms, and negotiation tactics without direct reporting authority
- Partner with influencer team members to support creator progression through Nuuly influencer communities, identifying high-potential candidates for further involvement
- Analyze campaign performance using CreatorIQ and related analytics tools, driving iterative improvements across the paid influencer program
- Build and maintain a database of brand-aligned influencers across tiers and customer segments
- Contribute to broader brand marketing strategy, cross-functional campaign planning, and integrated marketing efforts
Requirements
- Minimum 4 years of experience in Brand, Influencer, or Partnership Marketing, or a related role
- Demonstrated ownership of influencer campaigns from brief through post-campaign reporting
- Experience managing agency relationships and overseeing agency-executed campaigns
- Proven track record of negotiating influencer contracts and partnership deals with creators, managers, and agencies
- Demonstrate a passion for and understanding of the URBN brands, customers, and product
- Deep understanding of influencer marketing KPIs, attribution, and performance analytics
- Proven contract negotiation skills with the ability to hold standards firmly while preserving partner relationships
- Experience using CreatorIQ, GRIN, or other influencer management software
- Willing and able to both think strategically and roll up sleeves as needed, and flex when business priorities change
- Self-starter and strong team player who can act as both a collaborator and an owner/leader
Benefits
- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer marketingcampaign executioncontract negotiationperformance reportinganalyticsKPI analysispartnership strategycontent approvalcreator selectionagency management
Soft Skills
leadershipcollaborationstrategic thinkingcoachingnegotiationself-starterteam playeradaptabilitycommunicationownership