Senior Manager, Digital Merchandising

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Senior Manager of Digital Merchandising at Urban Outfitters creating and driving digital strategy. Collaborating with marketing and buying teams to enhance online merchandising and conversion.

Posted 4/14/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop and manage site-wide and divisional digital strategy roadmap: identifying opportunities for site merchandising and enhancing sales performance.
Lead site merchandising via customer-first strategy; optimizing product prioritization by performance and investment.
Analyze weekly, monthly, and ad hoc performance data—integrating sales with inventory health—to lead the team in identifying reactionary merchandising pivots and messaging opportunities that support immediate business needs.
Own the end-to-end discovery experience, including the strategic optimization of onsite search relevancy, automated product sorting (boost/bury logic), and navigation taxonomy to ensure a seamless browse experience.
Partner with Optimization team to evolve the PDP (Product Detail Page) strategy; providing commercial insights and category-specific requirements to improve conversion and storytelling.
Collaborate closely with Buying teams to pinpoint key opportunities, ensuring alignment with overarching business objectives.
Partner with Marketing to dictate product selection for outbound channels (Email, Social, SMS), ensuring alignment with site inventory and commercial priorities.
Lead the end-to-end strategy for homepage, discover pages, and all around content experiences in partnership with the Director of Ecommerce, defining the hierarchy of content, product features, and promotional call-outs to maximize both brand storytelling and conversion.
Create curated trend groups for site messaging and outbound appropriate to customer that drive sales and support divisional priorities.
Manage the end-to-end site content experience, overseeing the request and briefing process for all on-site placements.
Collaborate with Digital Product/UX to identify and prioritize site feature enhancements that reduce friction in the customer journey.
Partner with SEO and Copy teams to ensure all digital merchandising strategies align with organic search growth targets.
Partner with personalization team on customer-segmented recommendations and experiences.
Establish streamlined processes in coordination with cross-functional teams to facilitate the execution of seasonal launches, ensuring timely and accurate implementation.
Conduct regular site audits, ensuring best-in-class experience: product selection, placement, and site navigation.
Contribute to the A/B testing and optimization roadmap by identifying high-merchandising hypotheses; partnering with the Optimization team to test site functionality, sorting logic, and content that drives incremental revenue.
Stay informed about industry best practices, competitor activities, and emerging trends in eCommerce, incorporating relevant insights into strategy development.
Foster a culture of innovation and continuous learning within the team, encouraging exploration of new tools, trends, and merchandising techniques.

Requirements

What you’ll need

7+ years of Digital Merchandising experience
3+ years of people management experience
Excellent project management skills
Proven analytical and quantitative skills
Able to make timely decisions, anticipate problems, and provide creative solutions
Excellent written and verbal communication skills
Advanced Excel skills
Experience using web content management systems like SFCC, Shopify Plus
Experience with Google Analytics 4 (GA4), Adobe Analytics or similar
Experience with optimization tools for site search and product ranking
Pro-active with new ideas and have a healthy curiosity
Buying experience a plus
Related bachelor’s degree preferred
Must be able to be in Philadelphia office minimum 3 days weekly

Benefits

Comp & perks

medical
dental
vision
PTO
generous employee discounts
retirement savings

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital MerchandisingProject ManagementAnalytical SkillsQuantitative SkillsSite Search OptimizationProduct Ranking OptimizationA/B TestingContent ManagementData AnalysisTrend Analysis

Soft Skills

LeadershipCommunicationProblem SolvingCreativityCollaborationInnovationCuriosityDecision MakingTeam ManagementStrategic Thinking

Certifications

Bachelor's Degree