URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Senior Manager, Digital Merchandising

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

full-time

Posted on:

Location Type: Office

Location: Philadelphia • Pennsylvania • United States

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Job Level

Senior

About the role

  • Develop and manage site-wide and divisional digital strategy roadmap: identifying opportunities for site merchandising and enhancing sales performance.
  • Lead site merchandising via customer-first strategy; optimizing product prioritization by performance and investment.
  • Analyze weekly, monthly, and ad hoc performance data—integrating sales with inventory health—to lead the team in identifying reactionary merchandising pivots and messaging opportunities that support immediate business needs.
  • Own the end-to-end discovery experience, including the strategic optimization of onsite search relevancy, automated product sorting (boost/bury logic), and navigation taxonomy to ensure a seamless browse experience.
  • Partner with Optimization team to evolve the PDP (Product Detail Page) strategy; providing commercial insights and category-specific requirements to improve conversion and storytelling.
  • Collaborate closely with Buying teams to pinpoint key opportunities, ensuring alignment with overarching business objectives.
  • Partner with Marketing to dictate product selection for outbound channels (Email, Social, SMS), ensuring alignment with site inventory and commercial priorities.
  • Lead the end-to-end strategy for homepage, discover pages, and all around content experiences in partnership with the Director of Ecommerce, defining the hierarchy of content, product features, and promotional call-outs to maximize both brand storytelling and conversion.
  • Create curated trend groups for site messaging and outbound appropriate to customer that drive sales and support divisional priorities.
  • Manage the end-to-end site content experience, overseeing the request and briefing process for all on-site placements.
  • Collaborate with Digital Product/UX to identify and prioritize site feature enhancements that reduce friction in the customer journey.
  • Partner with SEO and Copy teams to ensure all digital merchandising strategies align with organic search growth targets.
  • Partner with personalization team on customer-segmented recommendations and experiences.
  • Establish streamlined processes in coordination with cross-functional teams to facilitate the execution of seasonal launches, ensuring timely and accurate implementation.
  • Conduct regular site audits, ensuring best-in-class experience: product selection, placement, and site navigation.
  • Contribute to the A/B testing and optimization roadmap by identifying high-merchandising hypotheses; partnering with the Optimization team to test site functionality, sorting logic, and content that drives incremental revenue.
  • Stay informed about industry best practices, competitor activities, and emerging trends in eCommerce, incorporating relevant insights into strategy development.
  • Foster a culture of innovation and continuous learning within the team, encouraging exploration of new tools, trends, and merchandising techniques.

Requirements

  • 7+ years of Digital Merchandising experience
  • 3+ years of people management experience
  • Excellent project management skills
  • Proven analytical and quantitative skills
  • Able to make timely decisions, anticipate problems, and provide creative solutions
  • Excellent written and verbal communication skills
  • Advanced Excel skills
  • Experience using web content management systems like SFCC, Shopify Plus
  • Experience with Google Analytics 4 (GA4), Adobe Analytics or similar
  • Experience with optimization tools for site search and product ranking
  • Pro-active with new ideas and have a healthy curiosity
  • Buying experience a plus
  • Related bachelor’s degree preferred
  • Must be able to be in Philadelphia office minimum 3 days weekly
Benefits
  • medical
  • dental
  • vision
  • PTO
  • generous employee discounts
  • retirement savings
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Digital MerchandisingProject ManagementAnalytical SkillsQuantitative SkillsSite Search OptimizationProduct Ranking OptimizationA/B TestingContent ManagementData AnalysisTrend Analysis
Soft Skills
LeadershipCommunicationProblem SolvingCreativityCollaborationInnovationCuriosityDecision MakingTeam ManagementStrategic Thinking
Certifications
Bachelor's Degree