URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Ecommerce Lead

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

full-time

Posted on:

Location Type: Office

Location: Philadelphia • Pennsylvania • United States

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Job Level

Senior

About the role

  • Act as the lead administrator for Contentful, defining content models, managing spaces, and ensuring the technical health of our content infrastructure.
  • Partner with optimization team on execution of site personalization and A/B testing, ensuring segments and experiences are deployed accurately and on schedule.
  • Manage Recommendation Tray placements and product-to-content linking to ensure a frictionless "path to purchase" across all digital touchpoints.
  • Evaluate and improve the end-to-end content lifecycle—from creative handoff to international publishing—executing up to 150+ assets per week with 100% accuracy.
  • Serve as the technical bridge between Creative, UX, IT, and Web Merchandising to ensure brand-appropriate content is delivered through a high-performing technical lens.
  • Lead the QA process for all site and app content; proactively troubleshoot complex technical bugs and coordinate with IT/DTC for rapid resolution.
  • Utilize data to provide weekly and monthly content performance reporting, offering actionable insights to the Planning and SEO teams.
  • Define and manage the end-to-end production lifecycle for all digital campaigns. You will establish realistic timelines for Creative, Copy, and Merchandising teams, ensuring all inputs are received in time for flawless execution.

Requirements

  • Expert-level Mastery of Contentful: Deep experience with content modeling, entries, assets, and webhooks is non-negotiable.
  • E-commerce Tech Stack: Proven experience managing personalization tools
  • Operations Mindset: A background in Content Operations with a focus on repeatable, scalable processes.
  • Technical Literacy: Strong understanding of how content interacts with APIs, JSON, and front-end UX principles.
  • Leadership Presence: Ability to filter and prioritize high-volume requests from executive stakeholders under tight deadlines.
  • Global Catalog Management: Experience managing multi-language or multi-region digital storefronts.
  • Project Management Tools: Power-user of JIRA and Asana for tracking sprints and production lifecycles.
  • Understanding of basic HTML/CSS for troubleshooting.
  • Experience in the global fashion market or high-volume retail.
  • Knowledge of SEO best practices for enterprise-level CMS structures.
Benefits
  • medical
  • dental
  • vision
  • PTO
  • generous employee discounts
  • retirement savings and much more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Contentfulcontent modelingA/B testingdata analysisAPIsJSONHTMLCSSSEO best practicescontent lifecycle management
Soft Skills
leadershipprioritizationtroubleshootingcommunicationcollaborationtime managementproblem-solvingattention to detailadaptabilityoperational mindset