Ecommerce Lead

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Ecommerce Lead overseeing digital content ecosystem for UrbanOutfitters.com. Managing technical content, integration, and optimization for the brand's digital presence.

Posted 4/14/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Act as the lead administrator for Contentful, defining content models, managing spaces, and ensuring the technical health of our content infrastructure.
Partner with optimization team on execution of site personalization and A/B testing, ensuring segments and experiences are deployed accurately and on schedule.
Manage Recommendation Tray placements and product-to-content linking to ensure a frictionless "path to purchase" across all digital touchpoints.
Evaluate and improve the end-to-end content lifecycle—from creative handoff to international publishing—executing up to 150+ assets per week with 100% accuracy.
Serve as the technical bridge between Creative, UX, IT, and Web Merchandising to ensure brand-appropriate content is delivered through a high-performing technical lens.
Lead the QA process for all site and app content; proactively troubleshoot complex technical bugs and coordinate with IT/DTC for rapid resolution.
Utilize data to provide weekly and monthly content performance reporting, offering actionable insights to the Planning and SEO teams.
Define and manage the end-to-end production lifecycle for all digital campaigns. You will establish realistic timelines for Creative, Copy, and Merchandising teams, ensuring all inputs are received in time for flawless execution.

Requirements

What you’ll need

Expert-level Mastery of Contentful: Deep experience with content modeling, entries, assets, and webhooks is non-negotiable.
E-commerce Tech Stack: Proven experience managing personalization tools
Operations Mindset: A background in Content Operations with a focus on repeatable, scalable processes.
Technical Literacy: Strong understanding of how content interacts with APIs, JSON, and front-end UX principles.
Leadership Presence: Ability to filter and prioritize high-volume requests from executive stakeholders under tight deadlines.
Global Catalog Management: Experience managing multi-language or multi-region digital storefronts.
Project Management Tools: Power-user of JIRA and Asana for tracking sprints and production lifecycles.
Understanding of basic HTML/CSS for troubleshooting.
Experience in the global fashion market or high-volume retail.
Knowledge of SEO best practices for enterprise-level CMS structures.

Benefits

Comp & perks

medical
dental
vision
PTO
generous employee discounts
retirement savings and much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Contentfulcontent modelingA/B testingdata analysisAPIsJSONHTMLCSSSEO best practicescontent lifecycle management

Soft Skills

leadershipprioritizationtroubleshootingcommunicationcollaborationtime managementproblem-solvingattention to detailadaptabilityoperational mindset