URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Analyst

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

full-time

Posted on:

Location Type: Office

Location: Philadelphia • Pennsylvania • United States

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Tech Stack

SQL

About the role

  • Own funnel and paid campaign performance analysis across digital and brand channels (Meta, Google, TikTok, Pinterest, etc.), delivering proactive insights — not just reports
  • Lead monthly performance reviews — investigating key metric movements MoM, surfacing root causes, and presenting findings to the Growth team and stakeholders
  • Partner with the Growth Team on Marketing Mix Modeling (MMM) efforts — contributing to model inputs, validating outputs, and translating results into spend recommendations
  • Build, own, and iterate on Growth performance dashboards and reports in Looker
  • Design and support A/B and incrementality tests to evaluate channel efficiency and campaign impact
  • Conduct ad hoc analyses on budget efficiency, channel mix, and subscriber acquisition strategy with a high degree of independence
  • Document analytical work thoroughly; QA your own queries and analyses before delivery

Requirements

  • Bachelor's degree in analytics, marketing, business, or a related field
  • 2–4 years of hands-on experience in analytics, marketing analytics, or a quantitative role
  • Strong SQL skills — able to write, read, and QA complex queries independently
  • Proficiency in Excel or Google Sheets
  • Demonstrated experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok, Pinterest) — comfortable working directly in platform data and understanding media metrics
  • Experience with data visualization tools such as Looker
  • Solid grounding in statistical concepts, including significance testing, A/B and/or incrementality testing, and familiarity with regression and attribution approaches
  • Strong communication skills; able to present findings and recommendations to marketing stakeholders and senior leadership clearly and confidently
  • Exposure to Marketing Mix Modeling (MMM) concepts or outputs is a plus
  • Experience in e-commerce, subscription services, or DTC growth marketing is a plus
  • Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work tasks is a plus
Benefits
  • medical
  • dental
  • vision
  • PTO
  • generous employee discounts
  • retirement savings
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLExcelGoogle SheetsMarketing Mix ModelingA/B testingincrementality testingstatistical conceptsdata analysisdata visualizationquantitative analysis
Soft Skills
communication skillsanalytical skillspresentation skillsindependencecollaborationproblem-solvingattention to detailcritical thinkingstakeholder managementproactive insights