
Analytics Platform Analyst
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
full-time
Posted on:
Location Type: Office
Location: Philadelphia • Pennsylvania • United States
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Job Level
Tech Stack
About the role
- Define and maintain analytics implementation standards and best practices across Google Analytics and internal analytics tools, including documentation for analytics architecture, implementation patterns, and data collection specifications
- Write technical requirements for analytics instrumentation on new features and enhancements, establishing reusable data collection patterns for consistent application across development
- Participate in sprint planning, refinement, and story breakdown sessions; partner with Business Systems Analysts during execution; and conduct UAT on all analytics functionality before deployment
- Collaborate with Reporting, Analytics, and Data Science team to gather and validate measurement requirements
- Validate data collection accuracy and consistency across platforms (web, mobile, internal tools) and audit existing implementations to identify gaps, inconsistencies, or opportunities for improvement
- Provide guidance to BSAs and engineering teams on analytics technical requirements
- Troubleshoot analytics tracking issues and coordinate resolution with technical teams
- Stay current on GA4 features, best practices, and digital analytics trends
Requirements
- 1-3 years of experience in analytics implementation, digital analytics, or technical business analysis roles
- Hands-on experience with Google Analytics 4 or similar digital analytics platforms; experience with Google Tag Manager, BigQuery, and Firebase helpful
- Working knowledge of REST APIs and microservices architecture
- Proficiency with SQL for data validation and testing; familiarity with JSON and API testing tools such as Postman
- Knowledge of modern web and mobile app architecture
- Experience working on internet, mobile, or consumer-facing technology platforms preferred; understanding of ecommerce or subscription-based business models preferred
- Strong technical writing skills with ability to translate business measurement needs into technical implementation requirements
- Detail-oriented with strong QA and testing capabilities; ability to identify patterns and establish reusable standards
- Effective communication skills across technical and non-technical audiences; comfortable working in Agile Scrum environments with cross-functional teams
- Self-directed with ability to manage multiple priorities
- Degree in computer science, information systems, data analytics, or equivalent experience
Benefits
- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings and much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
analytics implementationdigital analyticstechnical business analysisGoogle Analytics 4Google Tag ManagerBigQueryFirebaseSQLREST APIsmicroservices architecture
Soft skills
technical writingdetail-orientedQA and testing capabilitieseffective communicationself-directedability to manage multiple priorities