URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Analytics Platform Analyst

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

full-time

Posted on:

Location Type: Office

Location: PhiladelphiaPennsylvaniaUnited States

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About the role

  • Define and maintain analytics implementation standards and best practices across Google Analytics and internal analytics tools, including documentation for analytics architecture, implementation patterns, and data collection specifications
  • Write technical requirements for analytics instrumentation on new features and enhancements, establishing reusable data collection patterns for consistent application across development
  • Participate in sprint planning, refinement, and story breakdown sessions; partner with Business Systems Analysts during execution; and conduct UAT on all analytics functionality before deployment
  • Collaborate with Reporting, Analytics, and Data Science team to gather and validate measurement requirements
  • Validate data collection accuracy and consistency across platforms (web, mobile, internal tools) and audit existing implementations to identify gaps, inconsistencies, or opportunities for improvement
  • Provide guidance to BSAs and engineering teams on analytics technical requirements
  • Troubleshoot analytics tracking issues and coordinate resolution with technical teams
  • Stay current on GA4 features, best practices, and digital analytics trends

Requirements

  • 1-3 years of experience in analytics implementation, digital analytics, or technical business analysis roles
  • Hands-on experience with Google Analytics 4 or similar digital analytics platforms; experience with Google Tag Manager, BigQuery, and Firebase helpful
  • Working knowledge of REST APIs and microservices architecture
  • Proficiency with SQL for data validation and testing; familiarity with JSON and API testing tools such as Postman
  • Knowledge of modern web and mobile app architecture
  • Experience working on internet, mobile, or consumer-facing technology platforms preferred; understanding of ecommerce or subscription-based business models preferred
  • Strong technical writing skills with ability to translate business measurement needs into technical implementation requirements
  • Detail-oriented with strong QA and testing capabilities; ability to identify patterns and establish reusable standards
  • Effective communication skills across technical and non-technical audiences; comfortable working in Agile Scrum environments with cross-functional teams
  • Self-directed with ability to manage multiple priorities
  • Degree in computer science, information systems, data analytics, or equivalent experience
Benefits
  • medical
  • dental
  • vision
  • PTO
  • generous employee discounts
  • retirement savings and much more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
analytics implementationdigital analyticstechnical business analysisGoogle Analytics 4Google Tag ManagerBigQueryFirebaseSQLREST APIsmicroservices architecture
Soft skills
technical writingdetail-orientedQA and testing capabilitieseffective communicationself-directedability to manage multiple priorities