Urban Land Institute

Senior Manager, Marketing – Impact Labs

Urban Land Institute

full-time

Posted on:

Location Type: Office

Location: Washington • District of Columbia • Washington • United States

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Salary

💰 $89,000 - $102,000 per year

Job Level

Senior

About the role

  • Lead the marketing and promotion of Impact Lab research, thought leadership, events, and programs and initiatives by translating complex insights into clear, compelling, and audience-focused narratives and campaigns.
  • Serve as the primary marketing point of contact for Impact Lab leaders and staff, providing guidance on positioning, prioritization, audience segmentation, and campaign strategy and planning to drive awareness and engagement with research, thought leadership, events, and programs and initiatives.
  • Collaborate with research and program teams, and fellow marketing and communication team members to align efforts and drive a multi-channel marketing approach that maximizes reach, engagement, and conversion.
  • Collaborate with program and events teams to shape and execute go-to-market strategies that drive awareness, registration, and post-event engagement.
  • Ensuring coordinated messaging and storytelling across the full event lifecycle—from promotion through follow-up and impact reporting.
  • Develop and implement marketing campaigns that drive philanthropic investment in Impact Lab initiatives, partnering with Impact Lab, the ULI Foundation, and marketing and communications teams to ensure philanthropic messaging is aligned with broader advancement and fundraising strategies.
  • Define audiences and craft impact-driven narratives that communicate value, outcomes, and long-term benefits of investment, membership, and engagement.
  • Balance competing priorities across stakeholders while maintaining focus on high-impact marketing initiatives.
  • Establish goals, KPIs, and success metrics for marketing initiatives.
  • Monitor performance, analyze insights, and optimize campaigns to drive continuous improvement and measurable impact.

Requirements

  • Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience.
  • 5-7+ years of experience in marketing, content strategy, communications, or related roles with demonstrated experience executing multi-channel campaigns.
  • Demonstrated experience marketing research, thought leadership, and mission-driven programs, ideally within a nonprofit, foundation, academic, policy, or professional membership organization.
  • Proven ability to translate complex or technical content into clear, compelling narratives that are tailored for specific audience segments and channels.
  • Experience developing marketing strategies for support philanthropic giving, fundraising, or advancement efforts through storytelling.
  • Strong writing, editing, and content development skills, with the ability to translate complex ideas into engaging, accessible content.
  • Strong strategic thinking skills, with the ability to align marketing initiatives to broaden organizational goals and business objectives.
  • Experience working with content management systems (CMS), marketing automation platforms, and project management tools.
  • Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
  • Analytical mindset with experience tracking and reporting on performance metrics and KPIs.
  • Ability to collaborate effectively with cross-functional teams and stakeholders at various levels.
  • Exceptional writing, editing, and messaging skills with a keen understanding of tone, brand voice, and audience segmentation.
Benefits
  • health, dental, and life insurance
  • generous vacation leave
  • retirement plan with employer match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingcontent strategycommunicationsmulti-channel campaignsstorytellingwritingeditingcontent developmentstrategic thinkingperformance metrics
Soft Skills
organizational skillsproject managementanalytical mindsetcollaborationstakeholder managementaudience segmentationnarrative craftingprioritizationfocuscontinuous improvement
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in journalism