Senior Product Manager, Growth

ŌURA

Senior Product Manager at Oura responsible for optimizing the global DTC user experience and driving growth. Collaborating closely with Product, Design, Engineering, and Marketing teams for impactful results.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $143,000 - $169,000 per yearWebsite

About the role

Key responsibilities & impact

Own the upper funnel, global DTC experience
Define and execute a product roadmap that balances strong customer experiences with measurable impact on conversion, average order value, and revenue.
Identify, test, and ship AI-powered and personalized experiences that help site visitors understand Oura and choose the right offering.
Partner with Data, ML, and Engineering to prototype and scale agentic and personalized experiences that improve both user satisfaction and revenue performance.
Stay on top of emerging AI and experimentation tools, bringing forward pragmatic ideas that can be tested quickly and scaled globally.
Internalize Oura’s product portfolio (hardware, membership, software features) in order to create an inspirational site experience that drives conversion.
Support ongoing Marketing campaigns by providing strategic direction on how to extend to ouraring.com.
Use quantitative and qualitative insights to shape compelling buying experiences for different audiences, markets, and contexts.
Partner with several cross-functional teams to ensure experiences are localized and transcreated (not just translated) across key markets.
Build scalable frameworks for localization, campaign launches, and content updates across key markets.
Lead a rigorous experimentation program and translate lessons learned into roadmap priorities and follow-on iterations.
Develop and test hypotheses (rooted in data) to maintain a high velocity pipeline of A/B testing.
Partner closely with Product Design, Engineering, and Marketing to deliver initiatives end-to-end – on time and within budget.
Create crisp PRDs, experimentation briefs, and decision documents that clarify problem statements, hypotheses, requirements, edge cases, and success metrics.
Help cultivate a culture of excellence, experimentation, and data‑driven decision making across the DTC organization.

Requirements

What you’ll need

7+ years of product management experience, including significant ownership of growth, eCommerce, or upper-funnel customer experiences at scale, ideally in a global DTC environment.
Proven track record of shipping features and experiments that materially improve business metrics such as conversion, revenue, engagement, or average order value.
Deep hands-on experience running experiments end-to-end, from hypothesis formation and test design through rollout, readout, and iteration.
Strong analytical judgment and comfort making product and experimentation tradeoffs under uncertainty.
Strong cross-functional leadership and stakeholder management skills in high-growth, high-ambiguity environments.
Deep empathy for users and strong product sense across global customer segments and buying contexts.
Exceptional written and verbal communication skills, with the ability to turn complex concepts into clear and compelling customer-facing experiences.
Comfort collaborating with brand, creative, content, and marketing partners while maintaining a high bar for clarity, conversion, and user trust.
A bias toward action, experimentation, and continuous learning, combined with humility, curiosity, and a strong “not me, we” mindset.
Experience with personalization, AI-powered experiences, or experimentation platforms in a consumer or eCommerce context is a plus.

Benefits

Comp & perks

Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An ŌURA Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave
Amazing culture of collaborative and passionate coworkers

ATS Keywords

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Hard Skills & Tools

A/B TestingProduct Roadmap DevelopmentHypothesis FormationExperiment DesignData AnalysisConversion OptimizationPersonalization StrategiesRevenue Performance MetricsCustomer Experience DesignLocalization Frameworks

Soft Skills

Analytical JudgmentStakeholder ManagementWritten CommunicationVerbal CommunicationEmpathy for Users