Lifecycle Operations Manager

ŌURA

Lifecycle Operations Manager overseeing technical and operational aspects of lifecycle marketing for Oura's product ecosystem. Driving efficiency and innovation through data and automation in cross-functional teams.

Posted 6/22/2026full-timeRemote • Alaska, Iowa, Mississippi, New York, South Dakota, Virginia, West Virginia, Wisconsin • 🇺🇸 United StatesSeniorLead💰 $143,650 - $169,000 per yearWebsite

About the role

Key responsibilities & impact

Define and own the technical roadmap for our lifecycle tooling ecosystem (e.g., Braze), ensuring total data stability, governance, and future-proof documentation.
Lead cross-functional work alongside Lifecycle Marketing, Data Engineering and Data Analytics to define and maintain source of truth lifecycle data models (events, attributes, segments, composite scores, propensity models).
Drive operational efficiency by architecting AI-driven automation workflows and internal tooling to eliminate repetitive production overhead.
Collaborate with the lifecycle marketers to systematize journey designs and briefs into robust, testable flows in Braze (or equivalent)
Implement and maintain scalable templates, modular components, and reusable logic.
Operationalize A/B and multivariate tests end to end, setting up principles for audience configuration, randomization, holdouts, and measurement-ready instrumentation.
Own reporting requirements for lifecycle ops (e.g., journey health, delivery and error monitoring, experiment status dashboards).

Requirements

What you’ll need

8+ years of deep experience in lifecycle / CRM operations
Proven track record of architectural ownership: You have scaled CRM/MarTech platforms (like Braze) for millions of active users, ideally within a subscription or membership-based model.
Hands-on experience with a marketing automation platform configuring personalized journeys.
Solid understanding of experiment design (control vs test, holdouts, key metrics, avoiding bias), best practices and practical constraints in production systems.
Demonstrated experience partnering with data and engineering teams on integrations, advanced data models, and troubleshooting.
Proven ability to manage multiple initiatives and cross function partners in parallel with clear prioritization and communication.
Excellent problem‑solving and debugging skills; comfortable owning issues end to end until resolved.
Technical proficiency with HTML and templating logic (e.g., Liquid or similar); comfortable reading, writing, and debugging dynamic content and personalization rules.

Benefits

Comp & perks

Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle operationsCRM operationsarchitectural ownershipmarketing automationexperiment designHTMLtemplating logicdata modelsA/B testingautomation workflows

Soft Skills

problem-solvingdebuggingcommunicationprioritizationcollaborationleadershiporganizational skillscross-functional managementanalytical thinkingadaptability