Director of Events

ŌURA

Director of Events leading event activation strategy at Ōura, a health technology company. Overseeing commercial marketing, partnerships, and consumer engagement strategies for events.

Posted 6/16/2026full-timeRemote • Alaska, Iowa, Mississippi, New York, South Dakota, Virginia, West Virginia, Wisconsin • 🇺🇸 United StatesLead💰 $170,000 - $195,000 per yearWebsite

About the role

Key responsibilities & impact

Own the overarching events and activations strategy across Oura’s commercial business, partnership portfolio, and major consumer-facing brand moments.
Build the long-term vision for how events support Oura’s commercial growth, healthcare credibility, partnership strategy, premium brand positioning, and member relevance.
Define the prioritization framework for where Oura should show up, why, at what investment level, and what outcomes are required for success across both B2B and consumer-facing activations.
Operate as the senior leader and decision-maker across event investments, activation strategy, staffing models, agency partnerships, and resource allocation.
Build and lead a high-performing events function over time, including hiring, managing, mentoring, and developing event team members as the organization scales.
Establish clear operating models, processes, and cross-functional ways of working that improve alignment, speed, accountability, and execution quality across the organization.
Lead end-to-end planning and execution for commercial events, sports partnership activations, hospitality programs, and major consumer-facing experiences, including budgeting, vendor and agency management, staffing, production oversight, executive support, and post-event analysis.

Requirements

What you’ll need

10–15+ years of experience in event marketing, experiential marketing, field marketing, integrated marketing, or brand activations, ideally within health tech, consumer tech, wellness, sports, healthcare, or adjacent industries.
Proven experience leading and scaling event functions and managing high-performing teams.
Significant experience owning complex event portfolios that include conferences, executive programs, hospitality, experiential activations, and multi-stakeholder brand moments.
Strong strategic judgment with the ability to determine not just how to execute events, but where Oura should invest and what role each event should play within the business.
Demonstrated success operating cross-functionally with executive leadership, Commercial, Sales, Product Marketing, Brand, Creative, PR/Comms, and external partners.
Exceptional operational rigor and organizational leadership across budgets, vendors, timelines, staffing, agencies, and concurrent workstreams.
Strong analytical mindset with experience defining KPIs, measuring business impact, and translating results into recommendations and future strategy.
Excellent people management, coaching, and leadership skills with the ability to build trust, influence senior stakeholders, and develop teams.
Experience managing agency relationships, production partners, and large-scale event budgets.
Willingness to travel domestically and internationally as needed.

Benefits

Comp & perks

Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event marketingexperiential marketingfield marketingintegrated marketingbrand activationsbudget managementvendor managementKPI definitionpost-event analysisproduction oversight

Soft Skills

strategic judgmentoperational rigororganizational leadershippeople managementcoachinginfluencingteam developmentcross-functional collaborationtrust buildinganalytical mindset