Director of Retail – LATAM

ŌURA

Director of Retail at Ōura leading business expansion and sales performance in LATAM. Responsible for strategy alignment, sales management, and team leadership.

Posted 6/4/2026full-timeRemote • Florida • 🇺🇸 United StatesLead💰 $200,600 - $236,000 per yearWebsite

About the role

Key responsibilities & impact

Align the sales organization’s objectives with firm business strategy through active participation in Oura’s strategic planning, sales strategy development, forecasting, sales planning, and budgeting.
Identify and capitalize on market opportunities to drive sales growth and market share.
Set and achieve sales targets and KPIs for retail channels across Latin America.
Monitor sales performance, analyze trends, and adjust strategies as necessary to meet and exceed targets.
Proactively assess existing sales organization support investments, including MDF/CO-OP, Conditional/Unconditional Rebates, Merchandising and Administrative support.
Build and maintain strong relationships with key retail partners, including major electronics retailers, department stores, and specialty stores.
Negotiate and manage contracts, pricing, and promotional activities with retail partners.
Lead distributor strategy, performance management, forecasting, inventory planning, and commercial negotiations across the region.
Lead, mentor, and develop a high-performing retail sales team, fostering a culture of excellence and accountability.
Provide guidance and support to sales managers and representatives to enhance their performance and career development.
Conduct market research to stay abreast of industry trends, competitive landscape, and consumer behavior.
Provide regular reports and insights to senior leadership on sales performance, market conditions, and strategic recommendations.
Work closely with marketing, product development, and supply chain teams to ensure alignment and support for retail sales initiatives.
Partner with DTC, Membership, Partnerships, and Enterprise teams to drive omnichannel growth opportunities across the region.
Collaborate on the development and execution of marketing campaigns and product launches to maximize retail impact.

Requirements

What you’ll need

12+ years of experience in retail sales, trade, and account management, with 5+ years in a leadership role focused on LATAM.
Must be bilingual – English and Spanish.
Proven success with a wide range of large retailers across many verticals – general merchandisers, online, specialty, and others.
Strong background in driving success with existing partners, launching new retail channels and managing complex product launches.
Experience leading large scale fixture/display programs and visual merchandising for top-tier retailers – 3PL programs, training, maintenance programs, etc.
Demonstrated ability to lead and inspire teams, and continue to build teams as the business scales.
Strong strategic thinking, analytical acumen, and project management skills.
Excellent relationship management and communication skills.
Passion for wellness, technology, and Oura’s mission to improve human health through insight and innovation.

Benefits

Comp & perks

Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales strategy developmentforecastingsales planningbudgetingmarket researchperformance managementinventory planningcontract negotiationvisual merchandisingproject management

Soft Skills

leadershipteam developmentrelationship managementcommunicationstrategic thinkinganalytical acumenmentoringcollaborationaccountabilityinspiration