B2B Social Media Manager

ŌURA

. Establish social as a credible and consistent voice across healthcare, science, and commercial conversations.

Posted 4/21/2026full-timeRemote • Alaska, Iowa, Mississippi, New York, South Dakota, Vermont, Virginia, West Virginia, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $119,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Establish social as a credible and consistent voice across healthcare, science, and commercial conversations.
Define and execute Oura’s LinkedIn and thought leadership strategy across commercial, clinical, and scientific narratives
Identify key storylines, perspectives, and insights that position Oura as a leader in health, longevity, and human performance
Translate complex topics into accessible, engaging content that resonates with both consumer and professional audiences
Ensure consistency in voice and quality while allowing for authentic expression from individual contributors
Build and operationalize Oura’s employee advocacy program across executives, scientists, and commercial leaders
Create frameworks, templates, and workflows that enable consistent, high-quality posting across individuals
Partner with stakeholders to identify priority voices and support them in developing their presence
Explore tools and AI-enabled workflows to streamline content creation and participation at scale
Track participation, engagement, and content performance to continuously refine the program
Partner with Commercial and Partnerships teams to support key verticals and initiatives through social storytelling
Develop structured approaches to manage and prioritize inbound partner requests
Ensure commercial content is strategic, consistent, and aligned with broader brand and business goals
Begin establishing pathways between social engagement and commercial outcomes, laying the groundwork for future lead generation
Design and implement a content system that supports ongoing thought leadership, campaign amplification, and partner needs
Balance planned content with responsive opportunities, ensuring the team can move quickly without losing focus
Partner with Creative to develop formats and templates that elevate quality while enabling scale
Ensure alignment with broader social strategy, connecting commercial and consumer narratives where relevant
Partner closely with the Director of Social Media & Influencers to align commercial and consumer strategies
Work cross-functionally with Commercial, Science, Creative, and Marketing teams to ensure clarity and consistency
Provide guidance to internal stakeholders on best practices for social participation and thought leadership
Bring insights back into the organization, helping inform broader strategy and storytelling

Requirements

What you’ll need

5–8 years of experience in social media, content strategy, or thought leadership, ideally within a consumer, healthcare, or technology company
Experience working with executives, subject matter experts, or commercial teams to develop external-facing content
Strong writing and storytelling skills, with the ability to translate complex topics into clear, engaging narratives
Experience building or scaling programs, systems, or workflows (employee advocacy experience is a strong plus)
Understanding of LinkedIn and other platforms as channels for influence, credibility, and professional engagement
Ability to balance strategic thinking with hands-on execution in a fast-moving environment
Strong cross-functional collaboration skills and comfort working with diverse stakeholders
Familiarity with AI tools or interest in leveraging them to scale content creation is a plus

Benefits

Comp & perks

Competitive salary
Health, dental, vision insurance, and mental health resources
An Oura Ring
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off *prorated
Paid sick leave

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategysocial mediathought leadershipstorytellingprogram developmentworkflow scalingcontent creationnarrative translationemployee advocacystrategic content alignment

Soft Skills

strong writingcross-functional collaborationstrategic thinkinghands-on executionstakeholder engagementcommunicationadaptabilityinsight generationquality assuranceauthentic expression