Business Lead, D2C Growth & Innovation
ŌURA
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Shape regional D2C strategy: Localize and evolve Oura’s direct-to-consumer strategy for EMEA, balancing growth in established markets with tailored approaches for emerging ones.
- Drive consumer and purchase insights: Partner with analytics and data teams to uncover the behaviors, preferences, and purchase patterns that drive performance.
- Translate insights into action: Develop clear recommendations based on data that help markets reach their potential.
- Build and operationalize growth initiatives: Translate strategy into programs that can be tested, scaled, and replicated across markets, ensuring strong cross-functional execution and measurable results.
- Expand multi-product adoption: Support strategies that increase repeat purchases, upgrades, and attach opportunities as Oura expands into multiple products.
- Forecast and measure performance: Establish frameworks for tracking business health and use those insights to guide strategy, prioritization, and investment decisions.
- Collaborate across regions: Work closely with global D2C leadership, including the Americas and Membership teams, to share insights, align on best practices, and coordinate initiatives that drive consistent, scalable growth worldwide.
- Foster cross-functional collaboration: Partner across Commerce Product, Marketing, Analytics, Finance, Supply & Demand Planning, and more to ensure business objectives are met with clarity, speed, and measurable impact.
Requirements
- 8–10+ years of experience in D2C roles within consumer, health, or technology companies.
- Proven ability to use consumer insights and behavioral data to drive business performance.
- Strong analytical fluency, experienced in interpreting cohorts, funnels, and regional performance metrics to identify growth opportunities.
- Experience developing and executing localized strategies that increase conversion, AOV, and attach rates.
- A balance of strategic thinking and operational execution; able to move fluidly between analysis, recommendation, and action.
- Demonstrated success collaborating across Product, Marketing, and Analytics to deliver measurable results.
- Excellent communication and storytelling skills, with the ability to distill complex data into clear recommendations for cross-functional and executive audiences.
- A growth mindset and curiosity about regional markets — eager to test, learn, and adapt approaches to different consumer contexts.
- Thrives in a fast-paced, global environment and brings clarity in complex situations.
Benefits
- Oura celebrates diversity and is committed to creating an inclusive environment for all employees.
- We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
D2C strategyconsumer insightsbehavioral data analysislocalization strategiesconversion optimizationAOV (Average Order Value)attach ratesperformance metricsgrowth initiativesdata-driven recommendations
Soft skills
analytical fluencystrategic thinkingoperational executioncollaborationcommunication skillsstorytellingadaptabilitygrowth mindsetcuriosityclarity in complex situations