Senior Manager, Integrated Marketing
ŌURA
full-time
Posted on:
Location Type: Remote
Location: Remote • District of Columbia, Massachusetts, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $149,000 - $186,000 per year
Job Level
Senior
About the role
- Translate brand and product strategies into actionable, integrated campaign plans.
- Drive end-to-end strategy across owned, earned, and paid channels, ensuring campaigns meet both brand and business goals.
- Identify opportunities to elevate storytelling, creative excellence, and audience resonance across key initiatives.
- Partner with Product Marketing, Brand, Comms, Growth, and Creative to align campaign strategy, messaging, and execution.
- Serve as the day-to-day lead for campaign workstreams, ensuring clarity of roles, responsibilities, and deliverables.
- Build trust and collaboration with internal stakeholders and external agency partners to maintain seamless integration.
- Communicate effectively with senior partners to surface insights, risks, and recommendations with confidence and clarity.
- Manage the day-to-day execution of integrated campaigns across brand, product, retail, and cultural moments.
- Develop and maintain campaign timelines, ensuring deliverables meet deadlines and align with strategic goals.
- Coordinate input and feedback across internal stakeholders to ensure cohesive storytelling and seamless execution.
- Work hand-in-hand with Creative, Production, and Channel leads to ensure messaging and assets align across touchpoints.
- Serve as a cross-functional connector between internal teams (Product Marketing, Comms, Growth, Lifecycle, Creative, Production) and agency partners.
- Partner with the Head of Integrated Marketing to translate strategy into actionable plans that deliver measurable results.
- Partner with Analytics and Channel teams to evaluate campaign performance and share insights post-launch.
- Document learnings and identify opportunities to refine processes for future campaigns.
Requirements
- 9+ years of experience in integrated marketing, brand marketing, or campaign management (agency or in-house)
- Demonstrated ability to lead 360° campaigns from strategy to execution, with measurable brand or business impact
- Strong understanding of integrated marketing planning across digital, social, content, lifecycle, partnerships, and retail
- Exceptional communication and organizational skills; able to manage multiple complex workstreams independently
- Experience working with creative and media agencies to deliver high-quality campaigns
- Adept at managing ambiguity, balancing priorities, and navigating cross-functional alignment in a fast-paced environment
- Highly organized, detail-oriented, and comfortable managing multiple workstreams simultaneously
- Passion for wellness, technology, and purpose-driven brands preferred
- Must be based in the U.S.; Eastern Time Zone preferred for team alignment.
Benefits
- Competitive salary
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off *prorated
- Paid sick leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated marketingbrand marketingcampaign management360° campaignsdigital marketingsocial media marketingcontent marketinglifecycle marketingpartnership marketingretail marketing
Soft skills
communication skillsorganizational skillsleadershipcollaborationstrategic thinkingproblem-solvingtime managementattention to detailadaptabilitycreativity